Associate Director Social Strategy

Client Overview : Our client, one of the industry's most innovative and data-driven marketing and media organizations, is seeking a Associate Director Social Strategy to join their team.

Associate Director Social Strategy Responsibilities :

• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
• Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing / reporting;

implement QA processes

• Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Ensure team follows QA process
• Lead strategic social plan development in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
• Partner closely with other teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
• Drive team brainstorms to kick off plan and consideration set development
• Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
• Stay abreast of industry trends, develop POVs related to overall social marketplace buying
• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Lead in development of processes with our Analytics & Business Intelligence teams to aggregate data and ensure standardization across our accounts
• Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership?
• Apply knowledge of current / previous clients’ specific business and industry to enhance and further relationships?
• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners?and clients
• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client

Associate Director Social Strategy Qualifications :

• 5+ years previous paid social media experience
• Thorough knowledge of advanced analytics and performance media
• Understanding of marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting / retargeting tactics in social
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and sell through ideas both internally and to Clients
• Comfort owning and managing budget / investment levels in social media
• Strong experience navigating cross-department relationships
• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
14 days ago