You are responsible for Apex Legends' global connections with our players, and our potential players - supported by your management of our Social Media, Public Relations, and Core Community teams.
You and your teams are the tip of the spear for activity outside of our games. You set the tone, craft the messaging, and develop innovative ways to drive awareness, excitement, and activity.
Please make sure you read the following details carefully before making any applications.
MISSION :
- Understand and connect with current and potential Apex Legends players globally.
- Shine a bright light on Apex Legends; help players understand who we are, what we're up to, and welcome them to our community.
- Craft strategically thorough plans for communicating to Apex players around the franchise and key product topics on an annual basis.
- Contribute to 'community led' seasonal campaigns, driving bold and innovating ideas for inspiring players to engage and evangelize.
- Steward the long-term, overarching narrative for Apex Legends that guides how we talk about our franchise across console, PC, mobile, competitive gaming, partnerships, and more.
- Consume and understand community feedback; distill and share highlights internally. As a key voice of the player - craft and champion appropriate recommendations.
- Lead and manage a team of twelve, including strong, experienced talent in four verticals : Social Media, Public Relations, and Core Community.
- Function as a part of the Marketing Leadership team with a focus on not just what's right for Comms but our players and our integrated efforts.
- Build and maintain a strong, trust-based network of partners in-studio and around the broader organization.
QUALIFICATIONS :
- Your demonstrated strengths include :
- Understanding and connecting with players.
- A passion for achieving great things, and the corresponding drive to succeed.
- Organizational and project leadership.
- Cross-functional coordination and partnership.
Your background includes :
- 10+ years of marketing / communications roles in entertainment.
- A winning record of developing multi-channel strategies for driving player engagement and increased game / franchise sentiment.
- A winning record of building and executing global, multi-channel campaigns.
- A demonstrable track record of leading medium to large sized teams with senior level managers.
- Experience in agencies, with influencer marketing, and in games (esp. shooters) all valued highly.
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