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Manager Sales and Business Development (Home Health & Hospice)
Masonicare Home Health & Hospice - Wallingford, CT
Day Shift / 40hrs / wk
This position provides oversight and support of training new Liaisons and coaching existing liaisons, as well as supporting the sales director with the day-to-day oversight of our CRM.
This position supports census growth through strategy implementation and developing referral relationships.
Essential Duties and Responsibilities :
- Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals that utilize homecare and hospice services.
- Be involved with recruiting and interviewing potential new team members.
- Assist Director of Care Transitions in management of CRM platform.
- Collaborate with Director of Care Transitions to create yearly goals.
- Assist the Director with developing marketing plans that include sales and communication plans that will support census growth.
- Actively supports liaison team in census challenged areas and / or new projects, providing long-term and short-term support as needed.
- Conduct coaching sessions with liaisons including 1 : 1 meetings, ride along meetings, and sales meetings.
- Supports liaisons to achieve increased continuum utilization of services.
- Ensures that the liaison team meets or exceeds individual admission goals on a weekly, monthly, quarterly, and annual basis utilizing organizational data and analytics, relevant market data and CRM system maximization.
- Completes liaison performance reviews in consultation with the Director. Monitor teams progress, identify shortcomings and propose improvements as needed.
- Implement the training program with new Liaisons.
- Responsible for providing a weekly update regarding marketing efforts, barriers / obstacles to reaching goals, etc.
- Responsible for communicating regarding the need for value-added programming that will support census goals.
- Represents the Business Development team in the Directors absence.
- Maintains knowledgebase of the Masonicare continuum of services.
- Other duties as assigned.
Minimum Qualifications :
- Must have valid and unencumbered CT. drivers license.
- Must have vehicle and be able to travel between accounts within Connecticut.
- Must speak English. Bi-lingual preferred.
- Must have an understanding of DPH regulations.
- Must have an understanding of Medicare, Medicaid & Managed Care Insurance.
Experience : Bachelors Degree preferred. Prior experience in a Nurse Liaison or Community Liaison role is required.
Certificates, Licenses, Registrations : As professionally indicated.
Key Competencies :
Able to manage multiple deadlines, strong communication and problem-solving skills; must work collaboratively as a member of a team.
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