TP-Link is currently seeking a Senior Growth Marketing Manager in Irvine, CA
TP-Link is a leading provider of consumer networking and smart home products. We continuously develop new products and technologies that transform the way people connect.
Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products.
TP-Link networking and smart home products and services make daily lives simple and secure.
Spacious and modern, our new Irvine location creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, we provide all employees with fully paid medical, dental and vision insurance, and contribute to their 401k funds.
We have a robust benefits package, including over three weeks of PTO per year bi-annual pay increases. We strive to create an inclusive environment that provides opportunities for career development and advancement.
We offer health & wellness benefits, including free gym membership, quarterly team building events and more. Come join our team!
What we’re looking for :
TP-Link USA Corporation is seeking a dynamic and experienced Senior Growth Marketing Manager to drive customer acquisition, engagement, and retention across our product lines.
As a key member of the marketing team, you will develop and execute data-driven strategies to optimize the customer journey, maximize revenue growth, and strengthen TP-Link's market presence in the networking industry.
Leveraging your expertise in digital marketing, analytics, and conversion optimization, you will lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value.
Responsibilities :
- Develop and execute comprehensive growth marketing strategies to acquire, activate, and retain customers across TP-Link's product portfolio.
- Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing.
- Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth.
- Conduct market research, competitive analysis, and customer segmentation to identify key target audiences and develop tailored messaging and positioning strategies.
- Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives.
- Manage marketing budgets, allocate resources effectively, and optimize marketing spend to achieve maximum ROI and revenue growth.
- Develop and maintain strong relationships with external partners, agencies, and vendors to support marketing initiatives and achieve business objectives.
- Stay abreast of industry trends, emerging technologies, and best practices in growth marketing, and incorporate relevant insights into TP-Link's marketing strategy.
Requirements
Requirements :
- BA / BS degree in marketing or a related field.
- 5+ years of experience in growth marketing, digital marketing, or related roles, preferably in the technology or consumer electronics industry.
- Proven track record of developing and executing successful growth marketing strategies that drive customer acquisition, engagement, and retention.
- Experienced with paid Ad thru Facebook, google or similar platform, extensive hands on management experience.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with marketing automation platforms, CRM systems, and email marketing tools.
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
- Strategic thinker with a results-driven mindset and a passion for driving business growth through innovative marketing initiatives.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Leadership experience, with a demonstrated ability to mentor and develop team members to achieve their full potential.
Benefits
Salary : $110K - $140K DOE with Bonus potential
What we’re all about :
TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive.
As we grow and shape our team, we’re looking for people to directly influence the success of our U.S. business. Feel a connection?
Send us your resume and a cover letter telling us why you believe you’re the right fit for our team.
We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M / F / D / V.
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