Job Description
To help with this, we’re looking for an outstanding Analyst to drive that transformation in our Media Technology group someone with unwavering attention to detail who can support and ensure timely and accurate execution of digital advertising campaign deliverables.
Sound like you? Read on.
What you’ll do :
As an Analyst in Media Technology, you’ll manage Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.
You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns.
Day to day, your role will include :
- Collecting creative / technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
- Uploading creative elements and mapping according to traffic instructions into an Ad Server
- Generating tags, testing them and instructing relevant parties on implementation of tags / codes to ensure integrity of the intended plan
- Confirming quality of all campaign elements you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
- Maintaining daily / weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
- Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
- Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
- Keeping a pulse on industry news & innovations you’ll attend and participate in presentations from vendors
- Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed
Qualifications
- Four years of college education and one to three summers of internship experience (preferably at a communications-related company, and ideally at a creative agency)
- Computer skills that make the old guys envious, as well as an intuitive understand of the digital tools that are reshaping the media and advertising world everyday
- Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
- Amazing communication skills you’re straightforward, you’re candid and, above all, you’re thoughtful and kind
- Proficiency in managing numbers if you can whip through an Excel document, you’ve got an ace in your pocket
- A love of media and the motivation to learn everything you can and get better at everything you do
Got what it takes? We’d love to hear from you.
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