Overview
- Guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, and / or online testing strategy
- Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
- Expanding client work, including building recommended approaches and scope
- Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
- Managing efficient execution of projects, including the implementation of best practices
- Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Qualifications
- 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Strong client relationship and communication skills, with experience managing multiple projects across teams
- Experience managing a team
- Strong analytical, critical thinking, and problem solving skills
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.)
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
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