Digital Brand & Communications Manager

Digital Brand & Communications Manager

Position Type : Permanent

Location : Westville

Overview

We are a Supply Chain and Sales & Merchandising partner adding value to your business through a fully integrated, temperature-controlled network in Southern Africa.

But we are also more than that. We are people serving people. While we boast the best in tech and infrastructure, our people are our greatest resource. With our skilled, curious, can-do people at the forefront, our assets become your assets, our service your solutions.

Vectors vehicle fleet includes a food industry first in multi-temperature vehicles enabling the company to service business across frozen, chilled and ambient temperature zones on a single delivery.

Job Purpose

To lead the development and execution of the Vector Logistics brand, advertising, and sponsorship opportunities that enhance Vector Logistics internal and external engagement. The role is responsible for managing brand enhancement through various channels. The incumbent will work closely with HR, the Customer Team, and Leadership to drive brand management and employee engagement, ensuring alignment with company objectives and values while optimizing internal resources and cost efficiency.

Key Responsibilities

• Digital Content Strategy & Management : Develop and implement a comprehensive brand strategy aligned with company goals. Ensure consistency in messaging and brand identity across digital touchpoints. Drive the agreed positioning of the Vector Logistics brand to the market, focusing on our value proposition and ESG strategy. Support the brand to achieve its strategy and goals, understanding our customers and service offering. Present and deliver the strategic marketing vision and direction to key business units and stakeholders.
• Internal Communications : Work closely with Employee Engagement & Comms Manager to develop engaging employee communication initiatives. Support the creation of digital newsletters, email campaigns, and other internal content with limited external design assistance. Enhance internal communication effectiveness through digital tools and platforms managed internally.
• External Communications & Brand Visibility : Develop and execute digital campaigns to enhance employer branding and corporate reputation. Manage content for the company website, ensuring it is up to date. Work with the Customer Team to craft and distribute external-facing content, including press releases and social media updates, with little to no external agency reliance. Monitor digital brand perception and ensure consistency in external communication using in-house resources.
• Social Media and Digital Analytics & Reporting : Develop collateral for our social media channels. Track and analyze social media metrics.

Key Relationships

Qualifications, Skills, and Experience

Qualifications and Experience : At least 10 years of experience in a brand and digital communications environment. Experience managing digital platforms, social media, and internal communication tools. Familiarity with the supply chain and logistics industry is advantageous. Experience in employer branding and employee engagement initiatives is advantageous.

Skills and Competencies : Attention to detail, creativity and innovation to drive in-house content creation, strategic thinking, strong communication skills (written and verbal), digital literacy and adaptability, project management and time management skills. Strong brand development and management skills, including executing brand / marketing communication plans, managing end-to-end brand development, understanding SEO, digital analytics, online engagement strategies, proficiency in graphic design and multimedia content creation, and excellent interpersonal and organizational skills.

We look forward to hearing from you!

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