Product Marketing Manager, AFPB Brand & Marketing Team

Product Marketing Manager, AFPB Brand & Marketing Team

Do you want to be part of the Amazon Grocery history? Do you want to be in the intersection of innovation with our Omni-channel expansion, and Private Brands?

Do you like start-up builder orgs and drive scale? Then this is the place for you!

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

What is the role? The Amazon Fresh Private Brands team is seeking a customer obsessed Digital Content Manager to support merchandising and tactical execution for three of our fastest growing brands.

This person must be able to communicate with customers effectively online through careful development of online creative.

While we have a process to develop customer facing content, we are seeking someone to help us scale our processes by inventing and simplifying.

You will innovate on behalf of the customer, dive deep into what works and what doesn't, and have a strong bias for action to drive awareness of our brands and provide value to our customers.

Key job responsibilities

• Developing all of our brands detail pages including A+ content
• Activate demand driving tactics with our online partners
• Manage search keywords across 100+ products in a scalable manner
• Identify repetitive actions in our day to day and recommend ways to scale and increase bandwidth
• Execute and steward product marketing initiatives with clear objectives, priorities, measurement and deliverables
• Understand, measure and evaluate how your initiatives impact customer experience and business outcomes

A day in the life

Who are we seeking? This is a great role for someone who is passionate about working on consumer-facing products, thrives in an entrepreneurial environment and is experienced in online content management.

This is a new business so the right candidate can work independently and will want to roll up their sleeves and will be comfortable working across functions and organizational boundaries.

Minimum Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200 / year in our lowest geographic market up to $179,600 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

This position will remain posted until filled. Applicants should apply via our internal or external career site.

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