Senior Data Analyst

Job Description

Job Description

At Lexipol, our mission is to create safer communities and empower the men and women on the front lines with market-leading content and technology.

Our top-notch team works closely with law enforcement, fire, EMS, and corrections professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference day in and day out.

The Work

The Lexipol Media Group's Strategy & Operations Team develops, launches, and manages an extensive portfolio of products in support of our award-winning B2B media brands and grants products.

The Strategy & Operations team is responsible for building and optimizing products, experiences and growth strategies to grow and retain our audiences and marketing partnerships.

As the Data Analyst, you will bridge the gap between our vast data landscape and impactful business solutions. Your focus will not just be on the technical side, but also on the application of your solutions in a real business context.

The Data Analyst supports the work of the audience development, sales, operations, editorial, and product teams to identify opportunities for data-driven improvements and deploy machine learning and advanced analytics solutions to the business.

Responsibilities include :

Monitoring and Diagnosing Metrics : Continuously monitor and analyze key business metrics such as sell through rates, conversion rates, customer acquisition, audience engagement, traffic and retention metrics.

Identify trends, anomalies, and areas for improvement across product, pricing, audience segmentation, and more.

Collaborate with cross-functional teams to coordinate resources and investigations during metric change events. Work closely with tech systems (i.

e. Google Analytics, Naviga, Piano, TapClicks, etc) to ensure data accuracy and availability.

• Develop, maintain, and improve reporting frameworks for weekly, monthly, and quarterly business reviews
• Effectively communicate changes in metrics, insights, and recommendations to stakeholders, including senior management, operations, sales and product teams
• Build and maintain interactive reporting dashboards and data visualizations that enable stakeholders to self-serve and access relevant information efficiently.
• Conduct in-depth data analysis to uncover actionable insights. Provide recommendations for optimizing business performance and ensure outputs are integrated into our products and processes, assisting adoption and being accountable to the business value creation.
• Respond to ad-hoc data requests and perform special analyses as required by the business to support strategic decision-making

Qualifications :

• At least 3 years of proven experience as a Data Analyst, in digital media
• Bachelor's degree in a relevant field (e.g., Statistics, Data Science, Economics, Computer Science)
• Strong proficiency in data visualization tools (e.g., Tapclicks) and data analysis tools (e.g., Python, R)
• Excellent SQL skills for data extraction and manipulation
• Strong analytical and problem-solving skills
• Ability to work effectively in a cross-functional team environment
• Great communication and presentation skills
• To succeed in the role, you need to be a proactive, self-driven and impact driven person

About Lexipol :

Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are the experts in policy, training and wellness support, committed to improving the quality of life for all community members.

Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1.

Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities.

For additional information, visit www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)

Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic.

Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.

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