Paid Search Analyst

A company is looking for a Paid Search Analyst to manage performance-driven campaigns remotely.

Key Responsibilities

Design and execute paid search strategies and campaigns

Conduct keyword research and analysis, optimizing campaigns across various search engines

Measure performance, present insights and recommendations to clients, and collaborate with internal teams

Required Qualifications

Minimum 2+ years of experience in paid search at an agency

Strong knowledge of paid search platforms (SA360, Google, Bing) and best practices

Bachelor's degree in Marketing, Advertising, or a related field preferred

Experience in applying search marketing to brand-building and direct response initiatives

Proficiency in analytical tools such as Excel or Google Sheets