Job Description
The Opportunity :
Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.
As the Head of Consumer Data & Analytics, you will oversee and support the Data & Analytics capabilities across the Direct to Consumer (DTC) and e-commerce organization.
Our ambition is to build unified commerce capabilities across all brands of business across Mattel. Also across business units and Toys, Commerce, Products, Digital Gaming and Live Events.
This role will help enable a digital transformation leveraging insights learned from delivering our DTC goals to help inform broader marketing strategies This individual has a deep passion for using data to drive insights and develop a customer centric data driven strategy.
This role will lead our overall Direct to Consumer analytics strategy, capturing data from digital analytics, forecasting and planning, media analytics and customer data sets to drive insights and inform broader strategy for growth.
You will manage a team of strong data experts who will service multiple areas of the organization, providing data management, consumer insights and digital analytics capabilities across teams.
As a senior leader within the Direct to Consumer, E-commerce organization, you will help drive a digital and direct to consumer transformation by partnering across Global Insights & Analytics and Global IT to maintain consistency across data integrity, governance and execution.
Within the DTC organization you will partner with Digital Marketing and Digital Merchandising to drive the growth of the DTC business.
What Your Impact Will Be :
Data & Analytics leadershipCreate a global strategy and roadmap that supports a data driven Direct to Consumer and e-commerce strategy and transformation
Build data as a Unified Commerce tool
Create and execute the vision for total DTC reporting, sales, forecasting, operational, media, and web analytics
Define data standards and best practices to support accurate and actionable insights
Partner with Global Data & IT Security teams to represent Direct to Consumer e-commerce roadmap and ensure data standards
Provide thought leadership from the data domain (e.g., data & information architecture, architecture governance, data modelling & management and continuous improvement)
Lead the team in developing analytic metrics and reporting to show month-to-month trends and assist stakeholders in understanding levers to drive results
Ensure that all DTC projects have consistent and reliable data monitoring, reporting, and management
Build a Digital Data and Analytics team Establish team project and operational process to support multiple business units
Liaise with D2C business unit leads and regional leads to understand and clarify data & analytics needs
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