Director of Performance Marketing - dXp Demand Generation Team

Position : Director of Performance Management

LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun.

Put simply, we offer the latest innovations to make Life Good ! As a global leader, we strive for greatness not only in the products we make but in our people.

That is why we are currently seeking the Director of Performance Management located in our office in Englewood Cliffs NJ.

What we can offer :

A crafted employee experience that allows for professional growth, a focus on health & well-being and an internal community that sets you up for success.

The Opportunity :

We are seeking an innovative and dynamic Director of Performance Marketing to lead our customer acquisition efforts and drive revenue growth in the D2C space.

In this pivotal role, you will be responsible for developing, executing, and optimizing a range of pay-per-performance marketing strategies / tactics, including affiliate marketing, search marketing, shopping ads / PLAs, and applicable new opportunities.

Key Attributes :

• Strategic Thought Leadership : The ideal candidate is a strategic thought leader, an exceptional communicator and presenter, a self-starter, and a creative and analytical thinker with a proven-record / experience with Performance Marketing.
• Team Leadership : This position plays a key role in expanding our LG Direct-to-Consumer businesses, overseeing a team of 5 professionals.
• Cross-functional Collaboration : Collaborate with D2C counterparts such as Sales, Go-To-Market, Product Management, and dXp DTC teams, interacting with senior management and key stakeholders at all levels.

Key Focus Areas :

• Establishing an effective performance marketing practice for LG
• Rapidly scaling and expanding Affiliate Marketing partnerships, Shopping Ads, Organic Marketing, and other acquisition-driven strategies, tactics and activation
• Own the KPI goal setting for Performance Marketing, plan development, gaining consensus, proper activation, and providing an on-going visibility on performance and KPI tracking
• Managing a team of 5 professionals.
• Overseeing Marketing Automation technologies and processes
• Continuously improving Analytics, Attribution, and Reporting across the portfolio.
• Collaborating with D2C counterparts such as Sales, Go-To-Market, Product Management, dXp DTC, Growth Marketing, Email Marketing, Data Ops, Tech Dev, and Creative teams

Responsibilities :

• Championing effective performance marketing best practices to enhance acquisition and conversion for D2C sales.
• Advocating for passionate, data / performance / CX-driven marketing at the management level.
• Managing the annual budget and planning process, setting KPI goals, and optimizing a portfolio of campaigns.
• Creating and presenting plans and updates to the executive leadership team for consensus and ongoing visibility on performance / KPI tracking.
• Owning Performance Marketing analytics, measurement plans, and performance reviews / reports.
• Inspiring and managing a team of digital marketers, fostering their development through communication and collaborative skills, and advanced analytic and technical expertise.

Join Us :

At LGE, you'll be part of a team that values innovation, excellence, and the well-being of every individual. If you're ready to drive our strategy and make a significant impact, we would love to hear from you.

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.

While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.