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Proven implementation success with numerous fortune 500 clients.
100s of successful projects across numerous industries.
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Emphasis on best practices, lessons learned and strategic guidance.
Supporting clients across North America.
Unique offerings such as quick-start and upgrade factory.
Job Description
No third party consultants. And, you must be a US Citizen or Green Card holder.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities :
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
- Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer journey across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A / B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of video creation tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Additional Information
Role : Digital Marketing Manager
Location : Atlanta, GA
Job Status : Full-Time
Start Date : ASAP
Mode of interview : Telephonic / Face to Face
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