Fractional Chief Marketing Officer (CMO)

LearntasticTX, US

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Job Description – Fractional Chief Marketing Officer (CMO) Role Type :

Fractional / Part-Time Location : Remote (USA); Preferred candidates should be based out of Dallas, Texas Reports to : CEO About the Role We are seeking an accomplished Fractional Chief Marketing Officer (CMO) with proven C-suite leadership experience and deep expertise in digital-first growth strategies.
The ideal candidate is a senior executive who has scaled marketing operations, led cross-functional teams, and driven measurable results across digital channels.
This role requires both high-level strategic vision and the ability to roll up your sleeves to ensure execution excellence.
As part of the executive leadership team, you will play a key role in shaping our growth trajectory and ensuring marketing efforts are fully aligned with overall business objectives.
Key Responsibilities Executive Leadership Serve as a senior advisor to the CEO and leadership team on marketing, growth, and customer acquisition strategy.
Represent Marketing at the C-suite level, ensuring alignment with company goals and board expectations.
Digital Marketing Strategy & Growth Architect and lead comprehensive digital marketing strategies across SEO, PPC, paid social, affiliates, and automation.

Own the full marketing funnel :

awareness, acquisition, conversion, retention, and brand advocacy.

Team & Resource Leadership Provide direction to internal marketing teams and agency partners, ensuring accountability for performance.

Mentor and elevate internal talent, building a high-performing digital marketing function.

Data & Performance Optimization Establish a metrics-driven culture with clear KPIs, dashboards, and reporting frameworks.

Optimize spend allocation across digital channels to maximize ROI and customer lifetime value.

Brand Positioning & Customer Insights Strengthen brand presence across platforms with consistent, compelling storytelling.

Leverage data and insights to refine customer segmentation and journey mapping.

Qualifications & Experience 15+ years in Marketing, including 5+ years in C-suite or senior executive leadership roles.

Proven success in scaling digital-first organizations with measurable growth outcomes.

Strong command of SEO, SEM, PPC, paid social, performance marketing, and analytics.

Experience leading cross-functional teams and external agencies.

Strategic thinker with the ability to translate insights into actionable business strategies.

Excellent executive presence, communication, and stakeholder management skills.

What We Offer Flexible, fractional engagement with executive-level impact.

Opportunity to shape the growth of fast-scaling eLearning brands.

Collaborative environment where your leadership directly influences business strategy and outcomes.

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Chief Marketing Officer • TX, US

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