Sr. Marketing Manager, Digital and Experience Marketing

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management.

More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

The Senior Marketing Manager in Digital and Experience Marketing is an instrumental and critical role that leverages marketing communications to build an optimized brand-to-demand-to-sales experience driving opportunity and reinforcing the value of the Coupa brand.

This role leads the communications and campaign strategy development process as well as the end-to-end execution of programs, campaigns and physical and digital experiences.

This includes communications and media planning, campaign development and channel activation, program reporting and optimization.

While this role is comprehensive it is also narrowly focused. This individual is expected to become subject matter expert on a specific, prescribed audience persona practitioners and executives from either Procurement, Finance, or Supply Chain.

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

What you will do :

• Establish a deep understanding of Coupa within assigned industry category (i.e., Procurement, Finance, Supply Chain) from industry thought leadership to platform capabilities to products and their specific features
• Develop target buyer personas and tailor brand and solution-specific messaging, journey-based media and channel activation plans, content and digital / physical engagement experiences to drive audience engagement and MQLs
• Create and manage paid, owned and earned programs using advertising (SEM, PPC, display, social, etc.), ABM, marketing automation and reporting platforms, including but not limited to : Twitter, Facebook, LinkedIn, Google, Bing, Instagram, Demandbase, 6Sense, Rollworks, Marketo, Tableau, Salesforce, etc.
• Develop nurture streams to continuously re-engage customer and prospect audiences
• Closely monitor active campaign and channel tactics to recommend changes that will improve effectiveness, optimize performance and drive greater impact on sales cycles
• Maintain executional rigor to ensure a fluid development approach, keeping a close eye on industry competitors to promote constant, ongoing differentiation
• Recommend and present new strategies, ideas and fresh, scalable approaches to creatively and effectively market and position Coupa and its total spend management solution capabilities
• Success will be achieved through effective leadership, communication, collaboration, expectation setting, strategic guidance, executional oversight and business results

What you will bring to Coupa :

• Qualities and Qualifications
• Industry-specific marketing expertise conversant in modern marketing techniques and tools
• Technology marketing background, specifically in SaaS
• Procurement, Finance, Supply Chain experience and topical expertise preferred
• Integrated marketing expertise and creative problem-solving skills global experience ideal
• Effective and personable, demonstrating passion, objectivity, and poise under pressure
• Engaging motivational skills as a presenter and communicator
• Self-starter with excellent time management, organizational skills, and attention to detail
• Willingness to travel
• Education and Experience
• Bachelor’s degree in marketing or related field required
• 5+ years of agency or corporate marketing experience
• Proven experience working within X-functional teams and external agencies
• Advanced knowledge of digital marketing and marketing automation best practices
• Demonstrated analytical approach, understanding of core marketing and pipeline metrics

At Coupa, we’re building a great company that is laser-focused on three core values : ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses.

We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer.

Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

J-18808-Ljbffr