Added - 2 days ago Senior Social Media Analyst Marketing/Branding Mountain View , California

Senior Social Media Analyst

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One of The Sage Group’s top clients is looking for a Sr Social Media Analyst for Brand Social, that is very strong with Brandwatch & Sprinklr.

2 roles, firstly, one stronger on social measurement & media measurement rather than social listening and the second will be mostly social listening, with maybe at least one deliverable per day;

some knowledge of how to use website analytics data would be advantageous. The client is a leading technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.

Role Description

As the Social Media Analyst for Brand Social, you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights.

You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data.

• Work closely with existing social analytics agency to refine & uplevel existing deliverables, implementing client best practices.
• Manage all aspects of social analytics & listening to power owned and operated social media channels.
• Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels.
• Ensure related tooling is maintained, ad-hoc questions are being answered; regularly present findings to channel leads.
• Execute social reporting for campaigns.
• Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement.
• Track and quantify channel impact on marketing and business goals, uncover what’s working for our brand & other brands based on data & thorough understanding of social platforms.
• Work with channel owners to develop real-time optimization model to improve content performance & influence strategy.
• Support boosted social program, helping to identify boosting criteria, analyzing how boosted content performs and strengthens channel performance.

Minimum Qualifications

• BA / BS degree or equivalent practical experience.
• 8+ years of relevant experience working in social media analysis for global consumer brands.
• 5+ years of general marketing experience (preferably in digital).
• Expert level knowledge of Brandwatch & Sprinklr (or similar social tracking tools).
• 2 roles, one needs to be stronger on social measurement & media measurement rather than social listening and the other will be mostly social listening, likely with at least one deliverable per day;

some knowledge of how to use website analytics data would be advantageous here.

• Up to date w / latest social measurement & industry trends.
• Proven track record of ownership over social reporting for a large global brand.
• Experience owning complex projects with the ability to think, plan and execute on multiple projects at once, in a fast-paced global environment.
• Knowledge of other marketing analytics, media and brand measurement methodologies.
• Ability to work outside of US business hours periodically.
• Proactive and independent : works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without prescriptive direction.
• Ability to influence at all levels and work effectively across functions and geographies.

Location : 100% remote in USA, but ideally SF or Portland or NY.

Duration : 1 year to start, plus strong extension potential.

Compensation : $75-85 / hour DOE.

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