Sr. Manager, Performance Marketing - NBC Sports Next and Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences.

We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences.

NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone.

Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live.

We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Fandango, we love movies. From showtimes and ticketing, to engaging content and innovations in movie going- we strive to deliver the perfect movie going experience-anytime, anywhere.

And to be the go-to destination for moviegoers, we think it's all about collaboration. Anyone can build a website or app, but it takes a special group across many disciplines to create an experience that can live across multiple platforms and connected devices.

Thanks to an exceptional team, we're working hard to make Fandango a little bit better every day. Our 30 million (and growing!) online and mobile monthly visitors can now buy movie tickets at over 25,000 screens nationwide and stay for exclusive trailers, our award-winning original video series, movie reviews, celebrity interviews and more.

So, if you're looking to inspire, be inspired and work at the intersection of entertainment and technology look no further than Fandango.

Visit Fandango.com / careers for a behind-the-scenes look at Fandango and follow us on LinkedIn for the latest news and updates.

Fandango is an NBCUniversal Company.

Job Description

The Senior Manager, Performance Marketing position will play an integral part of the Fandango Performance Marketing team executing highly visible campaigns for several key brands such as Fandango, Fandango at Home, and Rotten Tomatoes.

This position will help lead and manage the strategy, execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms.

This position will work closely with various departments to identify and manage areas of opportunity to optimize toward primary KPIs and OKRs.

The ideal candidate will bring a strong focus on applying industry best practices and incorporating data-driven strategies across all areas of paid marketing.

Job Duties

• Lead, mentor, and develop a team of paid marketing professionals, fostering a collaborative and high-performance culture.
• Develop, lead, and execute paid marketing strategies that align with business objectives.
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
• Strong understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.
• Oversee the allocation and management of a multimillion-dollar paid marketing budget to maximize ROI across campaigns.
• Work cross-functionally with product, creative, and brand teams to align with companywide business goals and objectives.
• Strong experience in using marketing automation tools, analytics platforms such as Google and Adobe, and ad management platforms is essential.

Candidates should stay updated with the latest technologies and trends in digital marketing.

• Excellent communication skills are necessary for effectively liaising with cross-functional teams, presenting campaign strategies and results to stakeholders, and providing clear direction to team members.
• Coordinate with creative teams to help develop engaging ad creatives, compelling copy, and innovative creative strategies that resonate with target audiences and improve performance.

Qualifications

Basic Qualifications

• Bachelor's degree in Marketing or a related field
• 6+ years of relevant business experience with a strong focus on paid search & paid social.
• Experience leading a team of paid marketers.
• Comprehensive understanding and application of PPC principles, tools & methodology.
• Excellent analytical, prioritization, organizational, and quantitative skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)

Desired Qualifications

• Familiarity and passion for movies and the entertainment industry
• Basic understanding of core SEO principles and the relationship between PPC and SEO
• Passion for analytics and digital marketing

Additional Job Requirements

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Minneapolis, MN office

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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