Confidential is hiring : Head of Marketing in Charlotte

Head of Marketing

About the Company

Globally recognized provider of ocean-related media & technology services

Industry

Information Technology and Services

Type

Privately Held, VC-backed

Founded

1985

Employees

51-200

Funding

$26-$50 million

Specialties

• live streaming hd cams
• surf reporting and forecasting
• marine weather forecasting
• and offshore fishing

About the Role

The Company is seeking a Head of Marketing to spearhead the development and execution of strategies that enhance subscriber growth, retention, and brand strength. The successful candidate will be responsible for leading a high-performing marketing team, collaborating with cross-functional partners, and ensuring that all marketing efforts are in line with the company's mission and values. Key responsibilities include elevating the brand through consistent messaging and storytelling, optimizing the subscription funnel, and managing various acquisition and retention channels. The role demands a leader with a strong background in consumer subscription marketing, product-led growth, and a proven track record in scaling multi-channel campaigns.

This role requires a strategic thinker with a hands-on approach, capable of balancing big-picture vision with detailed execution. The ideal candidate will have at least 8 years' experience in consumer marketing, particularly within a subscription business, and a deep understanding of growth marketing, funnel optimization, and growth loops. Strong leadership, communication, and cross-functional collaboration skills are essential, as is the ability to operate in a fast-paced, dynamic environment. A creative sensibility, a passion for the ocean or related verticals, and experience in international markets or consumer tech, sports, lifestyle, or media are also valued. The Head of Marketing will be expected to define and track key performance indicators, leverage data and insights for continuous improvement, and present clear and actionable reports to the executive team.

Travel Percent

Less than 10%

Functions

Confidential