Manager Marketing and Communications

Why Work at Children's....

Here, it’s different. Come join us .

Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.

Here, the nation’s brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health.

With an optimist’s outlook, a trailblazing spirit, and a celebrated history, we’re making new strides every day.

We’ve been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.

Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.

That’s why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation.

We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling : to heal every child who comes through our doors.

A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it’s different.

Job Overview

The Manager Marketing and Communications manages a team of Marketing Strategists and Marketing Specialists. This role is pivotal in establishing marketing and communications as a strategic thought leader and valued resource among our internal clients across our system of care.

It is our goal to provide the best possible service, support and guidance to our clinical program leaders and providers.

The Manager will thrive on building strong relationships with key stakeholders. This position provides strategic marketing leadership with internal clients and across the marketing and communications team.

They will lead the creation, execution, and analysis of integrated marketing strategies throughout multiple communication channels, for hospital service lines and clinical focus areas.

The Manager works across the marketing and communications team and key leadership in the strategic marketing planning process, market research, and the tracking and reporting of data intelligence to reveal actionable insights.

This position partners with creative and digital counterparts to guide the strategic vision and lead internal program delivery.

The Manager coaches the marketing strategy team through the creative briefing, presentation, campaign planning, cost estimating, financial management and post campaign analysis across service lines and clinical focus areas.

The ability to understand and drive integration across all marketing and communications disciplines is essential.

Qualifications

MINIMUM QUALIFICATIONS

• EDUCATION Bachelor’s degree in advertising, marketing, communications, business, healthcare administration or related field.
• EXPERIENCE Five (5)years of experience in a related field.
• EQUIVALENCY Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on year for year basis.
• CERTIFICATION(S) N / A
• LICENSURE N / A

PREFERRED QUALIFICATIONS

• Seven (7) years professional experience in a related field, 2 of those years in a personnel management role
• Proven experience in development, implementation and measurement of integrated strategic

marketing plans

• Strong business knowledge with the ability to quickly grasp important opportunities
• Experience in people management and leadership with strong mentoring skills
• Proven commitment to excellent client service at all levels
• Experience in digital marketing and integration
• Highly organized and dependable; able to multitask, work quickly and manage multiple deadlines
• Excellent interpersonal, verbal, written and presentation skills
• Proficiency with relevant technology and software applications
• Must demonstrate initiative and proactivity in seeking new opportunities and solutions, keeping up to date with industry / market trends
• Healthcare experience is an advantage

Responsibilities

• Lead and mentor the marketing strategy team in the development and implementation of annual strategic marketing and communications plans for service lines, clinical focus areas and / or community programs
• Establish and document best practices for the creation and implementation of such plans
• Integrate strategies across relevant channels including web, mobile, social, direct, print, PR, etc.
• Implement business analytics, assessments and intelligence that support overall marketing strategy and ROI
• Build strong working relationships with a diverse set of stakeholders and internal client leadership including service line leaders, physicians, operations, finance, and strategy and planning in the planning and execution of strategic initiatives for assigned programs
• Work closely with cross-functional teams to drive process rigor and idea generation for the marketing planning process
• Develop creative briefs and communicate strategic objectives to internal team members to ensure initiatives are completed in alignment with business objectives and brand standards
• Contribute to the department’s budget planning cycle, aligning marketing plans with overall system goals and objectives

COMPETENCIES

• COMMUNICATION - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• GAINING COMMITMENT - Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved.
• BUILDING PARTNERSHIPS - Identifying opportunities and taking action to build strategic relationships between one’s area and other areas, teams, departments, units, or organizations to help achieve business goals.
• FACILITATING CHANGE - Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities;

facilitating the implementation and acceptance of change within the workplace.

DRIVING FOR RESULTS - Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals;

tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.

• BUILDING TRUST - Interacting with others in a way that gives them confidence in one’s intentions and those of the organization
• DIVERSITY & INCLUSIVITY Is sensitive to cultural diversity, race, gender, and other individual differences in the workforce;

recognizes the value of diverse perspectives and experiences and fosters a work environment reflective of the community at large.

BUILDING A SUCCESSFUL TEAM - Using appropriate methods and a flexible interpersonal style to help build a cohesive team;

facilitating the completion of team goals

• CUSTOMER FOCUS - Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.
• PLANNING AND ORGANIZING - Establishing courses of action for self and others to ensure that work is completed efficiently.
• DECISION MAKING - Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions;

using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.

• SELECTING TALENT - Evaluating and selecting internal and external talent to ensure the best match between the individual and the work requirements.
• Must possess a broad subject matter expertise across strategic focus area.
• Must be adept at crisis management, resourceful, and solution oriented.
• Must possess proficiency with relevant technology and software applications.

SCOPE AND LEVEL

Guidelines : Guidelines are in the form of stated vision and objectives for the division or department. 1st level manager performs a combination of management and supervisory duties and responsibilities.

Work is tactical and operational in nature.

Complexity : Work assignment is unstructured and employee is responsible for implementing and managing a variety of objectives, resources, and strategies to achieve the goals of the division or agency.

Duties performed include operational and organizational planning, developing standards, schedules, priorities, guidelines, processes, measurement (evaluation) systems, implementation of production and performance management standards, and allocating resources.

Decision Making : Employee is responsible for determining strategic structure, goals, objectives, and resources and for providing leadership for the department or division and the community it serves.

Determines strategy priority shifts for the department.

Communications : Contacts are of a non-prescribed nature involving the negotiation and resolution of problems and where exceptional degrees of discretion, judgment, and knowledge are required.

Contacts where the exchange of information, support, influence, and cooperation may have a very significant impact on the division, programs, and / or policies of the organization.

Supervision Received : Under managerial direction, the employee has personal accountability for carrying out the work objectives of an organizational unit or section within the scope of established guidelines and the mission of the agency or department.

Employee is expected to resolve problems that arise in the normal course of the work. Work may be discussed with higher level supervisors and reviewed for soundness of judgment and feasibility of decisions.

Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.

We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation.

Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.

Salary Information

Annual Salary Range (Based on 40 hours worked per week) : $94,871.97 to $142,307.96

Hourly Salary Range : $45.61 to $68.42

Benefits Information

Here, you matter. As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical / dental / vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.

As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance.

If organizational goals are met for the year, the bonus is paid out the following April.

Children’s Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.