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Customer Retention Marketing Manager

VirtualVocations
Alpharetta, Georgia, United States
Full-time

A company is looking for a Customer Retention Marketing Manager.Key Responsibilities : Develop and implement comprehensive lifecycle marketing strategies to increase customer retention and loyaltyOversee email and SMS channel management, including planning, execution, and optimization of campaignsMonitor, analyze, and report on key performance metrics to provide insights for continuous improvementRequired Qualifications : 5-7 years of experience in lifecycle marketing, customer retention, or a similar role in e-commerce or retailProven track record of managing email and SMS marketing campaignsStrong understanding of email & SMS marketing platforms and customer data platformsExperience with segmentation, personalization, and A / B testing in lifecycle marketing campaignsStrong project management skills with the ability to manage multiple campaigns simultaneously

19 days ago
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