Summary
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.The Director of Sales, Marketing, and Events has direct oversight of the Sales, Marketing, and Events operations of the hotel.
This highly visible role involves leadership and strategy development to achieve the hotel’s revenue goals and increase market share performance.
Reporting to the General Manager, the Director of Sales, Marketing, and Events is a member of the hotel's Leadership Committee and interacts regularly with Senior and Corporate leadership.
The RoleThe Director of Sales, Marketing, and Events oversees the Sales, Marketing, and Events budget / P&L, conducts revenue forecasting, and develops business plans.
Individuals in this role lead advertising and marketing initiatives, attend ownership meetings, and prepare relevant documentation.
The role involves developing and implementing both short-term and long-term sales, catering, and marketing strategies. Additionally, the Director of Sales, Marketing, and Events supervises sales managers, trainees, interns, and administrative staff.
The Director of Sales, Marketing, and Events will monitor and train staff on the group and transient contractual agreement process, manage quoting rates, sending referrals, setting traces, and retention, reactivation, and acquisition accounts.
Proficiency in utilizing and managing various sales and revenue systems / programs is essential.Qualifications5 years or more of progressive hotel Sales experienceDemonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgroundsProfessional presentations skillsMust be a caring leader that builds trust and engagement by cultivating genuine relationshipsInnovative thinker that will challenge business processes and concepts in order to drive resultsMust be creative and strategic in developing marketing / advertising campaigns and managing various social media platformsClear, concise written and verbal communication skillsExcellent organizational and time management skillsMust be proficient with computers as well as Microsoft Word, Excel and the internetComfortable with sales and revenue systems / programsFlexible to work some nights and weekends when necessary based on business and staffing needsDevelop and implement strategies to enhance colleague engagement and satisfaction, fostering a positive work environmentStrong emotional intelligence and interpersonal skillset
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