Marketing Content Manager

Marketing Communications Manager

The Marketing Communications Manager plays a pivotal role in shaping and executing Hamilton Storage's marketing strategy. This is a hands-on leadership role responsible for driving brand awareness, product visibility, and commercial success through strategic communications and high-impact initiatives.

This individual leads the development of marketing content and campaigns by leveraging deep market and competitor insights, cross-functional collaboration, and creative ideation. They ensure the commercial team is equipped with compelling, compliant, and differentiated materialsranging from brochures and whitepapers to digital assets and presentationswhile maintaining consistency with brand standards and regulatory requirements.

The role also oversees communications programs that promote the company and its products, including public relations, event marketing, and digital outreach. It requires strong judgment, broad marketing expertise, and the ability to manage multiple projects and stakeholders across divisions.

This role also supports global brand consistency by collaborating with international marketing teams, including Hamilton Switzerland and Hamilton Japan, to align messaging and share resources. Responsibility also includes developing and communicating an annual marketing communications plan that aligns with strategic goals and supports cross-functional initiatives.

As a true first-level working manager, this role supervises a team of two direct reports, fostering a performance-based culture that encourages innovation, accountability, and continuous improvement. The manager is responsible for budget oversight, vendor relationships, and ensuring that departmental goals are met on time and within budget. This role includes authority for personnel actions and employee reviews.

Reporting to the Director of Marketing & Product Management, this position is ideal for a strategic thinker and proven team leader who thrives in a fast-paced, technical environment and is passionate about translating complex ideas into compelling marketing communications.

Key responsibilities include :

• Lead the creation and execution of marketing strategies through market insight, competitor analysis, and cross-functional collaboration.
• Develop and manage marketing materials (brochures, sell sheets, whitepapers, testimonials, etc.) to ensure content is current, compliant, and impactful.
• Create and oversee communications programs that promote the company and its products, including visual and written content, public relations, and event marketing.
• Ensure alignment with branding guidelines and maintain consistency across all visual and written materials.
• Conduct ongoing brand management to ensure all communications and materials reflect Hamilton's identity and positioning.
• Collaborate with Product Management to support product launches, lifecycle communications, and end-of-life planning.
• Apply strong writing and communication skills to build awareness and generate demand through trade shows, social media, media outreach, and the company website.
• Coordinate trade shows and marketing events, including logistics for domestic and international exhibitions.
• Organize and support customer-facing events such as user group meetings, factory tours, and webinars. Note : Responsible for the HST demo room in Franklin MA.
• Effectively manage the marketing budget and vendor relationships to ensure optimal ROI and impact.
• Maintain and govern digital marketing platforms, including the company website, marketing portal, and tools like Showpad.
• Oversee internal systems for asset version control, expiry, and compliance.
• Support sales enablement by ensuring the commercial team has access to updated effective marketing tools.
• Create and maintain internal-use sales support documentation in user-friendly formats.
• Evaluate the performance of marketing communications initiatives and implement improvements based on data and feedback.
• Translate website analytics and SEO performance into actionable insights to improve visibility and engagement.
• Utilize webinar platforms and remote meeting tools (e.g., Microsoft Teams, Zoom) to support virtual events and communications.
• Lead and mentor a team of two direct reports, fostering a performance-based, collaborative culture.
• Participate in marketing planning meetings to ensure initiatives are aligned, supported, and executed on time and within budget.

Qualifications include :

Education / Experience :

About Hamilton :

Equal Opportunity Employer

It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age 40 and over, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.