Senior Global Partner Marketing Manager
What You'll Do :
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
- Marketing to, with and through LogicMonitor channel partners and alliances
- Experience in lead sharing and co-selling across partners.
- Create and execute a quarterly partner marketing calendar, connecting partner strategies and company themes into a clear, measurable, and executable plan
- Design, development and execution of Integrated campaigns with our channel and alliance partners.
- Execute marketing campaigns that help drive LogicMonitor's partner-sourced revenue by sourcing new resellers and integrators to partner with, accelerate the onboarding of current partners, and nurture partnerships with strategic engagements.
- Define, design, further build out the PRM / partner portal (PRM) and maintain for partners to access and utilize LogicMonitor sales and marketing collateral.
- Work across Sales, BDR and marketing operations to ensure we leverage channel marketing opportunities and support growth in pipeline.
- Lead the development of channel and alliance sales collateral, including playbooks, datasheets, presentations, webinars and videos.
This includes creation of new collateral as well as partnerizing existing material.
- Manage budget and provide accurate spend of Marketing Development Funds across a range of partner accounts including LM’s MDF program and partner-run MDF programs (specifically AWS).
- Manage LogicMonitor participation in major partner and alliance conferences, along with partner led events. Team with Global Events staff on major event programs, such as AWS Summit, AWS RE : Invent and more.
- Strong sales management and partner operational skills, along with mentoring team members.
- Reporting of metrics, ROI and spend for all channel and alliance marketing activities.
- Working with Industry and Channel associations.
What You'll Need :
- Bachelor’s degree preferred
- 8+ years Channel and Alliance Marketing experience for SaaS vendor(s)
- Proven experience creating and building differentiated relationships and marketing engagement with technology, resell (VAR), MSP, GSI and Cloud partners.
Specific experience in supporting Cloud Hyperscaler partners is required (AWS preferred).
- Demonstrated thought leadership, strategic insight, and clear communications (written and verbal).
- Experience managing and measuring effectiveness of MDF spend.
- Strategic thinker and great storyteller with executive presence and the ability to communicate a compelling vision, values, and strategy for partner success.
- Ability to translate complex technology into customer value and delivering all external facing communication and marketing collateral.
- Strong project management skills with attention to detail and ability to work cross-functionally.
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