Marketing Manager Job at MonteVista Homes in Bend

The Marketing Manager is responsible for executing the marketing strategy across all communities in Central and Northeast Oregon. This is a high-impact role requiring a balance of strategic thinking, people leadership, and hands-on execution. Responsibilities :

• I will lead the creation and execution of marketing strategies tailored to the unique demographics, competitive environments, and buyer profiles in both Central and Northeast Oregon.
• I will manage and mentor a small marketing team, ensuring strong execution across communities.
• I will oversee SEO / SEM, email marketing, digital ad campaigns, and social media efforts to drive quality traffic and lead generation across both regions.
• I will direct the creation and distribution of print and digital materials, including signage, brochures, sales center displays, and digital ads tailored to each community.
• I will plan and execute community events, grand openings, Realtor functions, and model home promotions in both Central and Northeast Oregon.
• I will ensure model homes are on-brand, well-maintained, and offer an informative and inspiring buyer experience.
• I will monitor KPIs and campaign results; adjust strategies based on performance insights and local conditions. Qualifications :
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3 years of experience in a marketing management role, including leadership of at least two direct reports.
• Homebuilding, real estate, or regional B2C industry experience preferred.
• Demonstrated ability to manage diverse regional marketing plans simultaneously.
• Strong digital marketing, CRM, and content strategy skills.
• Proficiency in platforms such as HubSpot, Google Ads, Meta Business Suite, Google Analytics, HubSpot, and Adobe Creative Suite or Canva.
• Excellent communication, leadership, and project management skills.
• Familiarity with Central Oregon (e.g., Bend, Redmond, Madras) and Northeast Oregon (e.g., Hermiston, Umatilla) markets is a significant advantage. Compensation : $100,000
• I will lead the creation and execution of marketing strategies tailored to the unique demographics, competitive environments, and buyer profiles in both Central and Northeast Oregon.
• I will manage and mentor a small marketing team, ensuring strong execution across communities.
• I will oversee SEO / SEM, email marketing, digital ad campaigns, and social media efforts to drive quality traffic and lead generation across both regions.
• I will direct the creation and distribution of print and digital materials, including signage, brochures, sales center displays, and digital ads tailored to each community.
• I will plan and execute community events, grand openings, Realtor functions, and model home promotions in both Central and Northeast Oregon.
• I will ensure model homes are on-brand, well-maintained, and offer an informative and inspiring buyer experience.
• I will monitor KPIs and campaign results; adjust strategies based on performance insights and local conditions.

Compensation : $100,000 per year

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