Director of Advertising and Promotions - Senior Living (Akron)

Director of Advertising and Promotions

Senior Living

Sharon Center, OH

Are you a creative marketing leader passionate about making a meaningful difference in the lives of older adults and their families? Were looking for a

Director of Advertising and Promotions

to lead strategic marketing initiatives that drive awareness, engagement, and occupancy across our senior living community.

In this role, youll lead the planning, execution, and performance of advertising and promotional campaigns across digital, print, social, and community channels. You'll work closely with sales, operations, and leadership teams to bring our brand to life through thoughtful, compelling, and compassionate messaging that resonates with seniors and their families.

What Youll Do :

Develop and manage multi-channel advertising campaigns that drive lead generation and move-ins

Manage the creative team

Plan and promote community events, open houses, referral programs, and seasonal promotions

Oversee brand messaging and ensure consistency across all marketing materials and platforms

Lead digital marketing efforts including paid search, social ads, and SEO strategies

Collaborate with sales and executive leadership to align marketing efforts with occupancy goals

Manage vendors, media partners, and creative agencies

Track campaign performance and make data-driven decisions to improve ROI

What Were Looking For :

5+ years of experience in marketing, advertising, or promotions (senior living or healthcare preferred)

Strong background in digital and traditional media planning

Experience managing marketing budgets and vendor relationships

Excellent communication and project management skills

Passion for creating campaigns that connect with seniors and their families

Proficiency with digital tools

Why Join Us?

Be part of a mission-driven organization that prioritizes resident care and community connection

Lead high-impact marketing initiatives with room to innovate and grow

Collaborate with a passionate and supportive team

Competitive salary, health benefits, and professional development opportunities

Apply Today

If you're a results-oriented marketing leader with heart, creativity, and strategic vision, wed love to hear from you.

Please email your updated resume to Erika at ehawes@leaderstat.com for immediate consideration!