Content Strategy Lead Job at Sedgwick in Minneapolis

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.

Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies

Certified as a Great Place to Work®

Fortune Best Workplaces in Financial Services & Insurance

Content Strategy Lead

PRIMARY PURPOSE OF THE ROLE : Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.

ARE YOU AN IDEAL CANDIDATE? We are looking for driven individuals that embody our caring counts model and core values that include empathy, accountability, collaboration, growth, and inclusion.

ESSENTIAL RESPONSIBILITIES MAY INCLUDE

Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.

Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.

Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.

Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.

Ensures all content is optimized for performance, accessibility, and engagement.

Partners with Growth Marketing Strategists to stay informed on priority business opportunities ("growth bridges"), new solution launches, updates, and differentiators.

Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.

Collaborates with brand and creative teams to maintain consistency in voice and visual identity.

Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.

Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.

Utilizes data and insights to refine content strategy and improve conversion outcomes.

Provides as-hoc support to the Director of Brand Strategy as needed.

Performs other duties as assigned.

QUALIFICATIONS

Bachelor's degree from an accredited college or university preferred in Marketing or Communications. Eight (8) years of related experience or equivalent combination of education and experience required.

Skills & Knowledge

Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.

Demonstrated success in creating content that drives engagement and supports lead generation.

Strong understanding of the buyer journey and expertise in funnel-based content planning.

Excellent writing, editing, and storytelling abilities.

Experience managing content across digital channels, including web, email, and paid media.

Ability to manage multiple projects simultaneously and collaborate effectively across teams.

Knowledge of performance metrics and content optimization strategies.

Excellent communication and presentation skills

Proficient in Microsoft Office and general PC applications

Analytical and interpretive skills

Effective time management and organizational skills

Demonstrated leadership and project team management skills

Ability to produce clear, accurate, and actionable written reports

Collaborative team player with a commitment to performance excellence.

TAKING CARE OF YOU

Flexible work schedule.

Referral incentive program.

Career development and promotional growth opportunities.

A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical : Computer keyboarding, travel as required

Auditory / Visual : Hearing, vision and talking

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

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Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com