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Performance Marketing Director

Performance Marketing Director

VirtualVocationsColumbus, Ohio, United States
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A company is looking for a Director of Performance Marketing.

Key Responsibilities

Manage Paid Search and Emerging Channels to optimize CPA and identify growth opportunities

Oversee an 8-digit paid marketing budget and measure effectiveness against business KPIs

Develop strategic roadmaps and collaborate with cross-functional teams for automation and optimization

Required Qualifications

8-10 years of experience in paid digital advertising, with a focus on SEM and app marketing

4-6 years of people management experience with strong leadership skills

Advanced proficiency in Excel and knowledge of Google Ads, Microsoft Ads, and Facebook Business Manager

Bachelor's degree in Marketing, Business, Analytics, or a related field preferred

Strong analytical capabilities to derive actionable insights from trends

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Director Performance Marketing • Columbus, Ohio, United States

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