Account Executive

Job Type

Full-time

Description

To attract and close advertisers who want to sell their products and services via Broadcast TV and to achieve and exceed set goals in three key areas : Monthly Budget, New Business Development and Special Projects, Building Strong Relationships with Clients and Agencies.

Increase Revenue :

• Aggressively pre-sell, service and close all existing accounts for the purpose of increasing station revenue and shares.
• Develop new direct business at a rate of at least $5,000 a month in revenue ($60,000 for the year).
• Have a relationship at all appropriate levels when applicable : buyers, supervisor, AE client contact, etc.
• Responsible for collections of all accounts. Submit credit applications, run schedule, no discrepancies, collect full amount of invoice.
• Attain assigned monthly budget and need number for WSYT and WNYS.
• Target and sell WSYT / WNYS station marketing programs.

Planning and Organization :

• Meet with General Sales Manager each week to discuss key and target accounts, as well as new business development plans.
• Promptly attend sales meetings on a weekly basis.
• Plan day to be out of office by 10am, back by 3pm.
• Weekly Pending Report every Friday by 9am
• Keep updated account list, reviewed monthly with General Sales Manager. Master Account List must include all names, addresses and phone numbers of key accounts.
• Prepare an annual business plan each November for the following calendar year.
• Prepare a quarterly Battle Plan four weeks prior to the start of each quarter.
• Maintain a station battle book, including station programming, rate cards, sales one sheeters, ratings information, sports schedules, upcoming specials, and any other applicable information to maximize revenue.

Administrative :

• Involve sales management on all levels of Business : submission, positioning, closing-NO SURPRISES.
• Provide input on sales promotion ideas to sales management.
• Have traffic to copy coordinator 48 hours prior to the start of the schedule. Check all traffic orders and production instruction for accuracy.
• Maintain current knowledge of station programming and inventory.
• Capable of learning & training on appropriate station software.

Self-Development :

• Develop and maintain a reputation as a professional Account Executive by :
• Dressing Professionally.
• Reflecting a positive image at all times.
• Possessing superior product knowledge of WSYT / WNYS and all competition.
• Always delivering what you promise.
• Being punctual at all times.
• Self-motivated

Requirements

Education : College graduate preferred

Driving Required : Yes

Salary : $75,000 - $90,000 annually

Imagicomm Communications, LLC is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, genetic information, ancestry, age, sex, gender, marital status, national origin, disability or handicap, veteran status, or any other status or characteristics protected by federal, state and / or local laws.

Applicants may notify the appropriate local, state or federal agency if they believe they have been the victims of discrimination.

Salary Description

$75,000 - $90,000