Overview :
The Regional Manager, Public Relations will be responsible for executing dynamic and park-focused public relations strategies for the assigned properties within the region and will serve as a link between strategy and execution.
This role involves securing media coverage, managing relationships with journalists and influencers, drafting compelling press materials, developing media kits, and organizing promotional events.
Region : East
Park Assignment
This position is responsible for the following parks :
Carowinds
Must be able to office / commute to one of the parks listed.
Responsibilities :
- Oversee execution of public relations strategies to promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image.
- Create news releases, media alerts, media kits, and other materials to generate media interest and coverage, supporting PR initiatives as needed.
- Cultivate and maintain relationships with media contacts, influencers, and stakeholders to secure positive media coverage.
- Conduct media outreach efforts, including pitching proactive story ideas and managing interview requests.
- Help team to organize and manage press events and community outreach initiatives for assigned parks.
- Collaborate closely with internal stakeholders to ensure cohesive messaging and alignment with overall PR strategies.
- Assist with content capture as needed to support the Social Media & Digital content team.
- Manage crisis communication efforts as needed.
Qualifications :
- Bachelor's degree in Public Relations, Communications, Journalism, or related field.
- Minimum of 2-4 years of experience in public relations, communications or media relations.
- Strong media relations and crisis communication skills.
- Experience in media pitching and relationship building.
- Ability to work under pressure and handle multiple tasks simultaneously.
- Detail-oriented and highly organized.
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