About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
If you want to know about the requirements for this role, read on for all the relevant information.Why Join Us Creation is the core of TikTok's purpose.
Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
About the Team The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success.
As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys.
We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment.
You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone.
The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives.
Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.Responsibilities
Drive leads, product adoption and revenue growth for SMBs through innovative strategies, education, and target ownership for priority product(s).
Align with Sales, Growth and Product to define opportunity size, prioritize support for owned products, build a seamless client experience, and understand key success drivers.
Lead GTM narrative, campaign strategy, and "wrapper" by collaborating with stakeholders to define product value propositions, craft joint integrated marketing plans (webinars, events, web, social, email and more), insight-driven toolkits, campaigns, narratives, pitch packages, and verticalized content / strategies.
Develop and maintain launch calendars to deliver KPIs for priority products on time and on budget, highlighting barriers and opportunities along the way.
Focus on content as an input to success with ultimate responsibility of driving a comprehensive campaign in partnership with Product, Sales, Growth, and GBS (e.
g. Marketing Solutions) in joint narratives, events, campaigns and packages.Oversee high-quality content creation across formats, manage internal / external vendors (writers, designers, creators, agencies) to develop assets.
Track and analyze marketing performance across all campaigns, identify areas for improvement, and continuously iterate for better results.
Share best practices, collaborate with regional counterparts, and contribute to broader team initiatives for full-funnel success across leads, new revenue and incremental revenue.
Identify and package successful regional platform content strategies for global scaling and leverage across other regions.
Advocate for customer focus based on data and research, influencing internal teams to prioritize SMB needs and solution-based narratives.
What We Value in this Role (Aligned to our ByteStyles)
Aim for the Highest : A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence.
Take calculated risks for bigger gains, with a focus on return on investment.Stay Agile : Someone who adapts to changing priorities and embraces new challenges.
Show patience and resilience in the face of short-term fluctuations. Pursue efficiency and simplicity.Entrepreneurial Mindset : Focus on achieving goals, not relying on past experiences from companies with rigid structures.
QualificationsMinimum Qualifications
Minimum 5 years of experience in a strategy or content strategy role.Experience designing and executing content strategies and analyzing content strategy performance.
Expert written and verbal communicator, with the ability to articulate abstract concepts.Ability to identify opportunities, develop project scope and independently lead ideation and execution.
Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
Confidence in crafting integrated marketing plans encompassing various channels.Preferred Qualifications
A deep understanding of the Small & Medium Businesses industry.Experience within a top tier creative agency, brand creative group or a strategy role within a technology company.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2.Job Information : Compensation Description (annually) The base salary range for this position in the selected city is $106000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.
We offer the following benefits to eligible employees : 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match.
Dental, Vision, Short / Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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