Director of Digital Commerce and Digital Marketing

Title :

Director of Digital Commerce and Digital Marketing

Who We AreFounded over 50 years ago in Denver, Colorado, GoldBug™ is a leader in the infant and children’s accessories market.

A private company owned and led by Katherine Gold, the founder’s daughter, GoldBug™’s success comes from its commitment to innovation and partnership.

Living and working in the mile-high city, where being active and embracing the contrasts that Denver has to offer, is central to GoldBug™.

The team brings a love of the outdoors, the arts, and design to the products we create.

This woman-owned business sells millions of high-quality, functional, and fun products for young families to use every day.

Mothers and babies are a critical part of the GoldBug story.

The company is establishing a philanthropic program that will meaningfully support initiatives and approaches to reducing maternal mortality and supporting maternal health.

Job SummaryThe Director of Digital Commerce and Marketing is a newly developed role that will oversee all aspects of our digital commerce across brick and click, pure play and Amazon.

This role is responsible for the e-comm P&L and for developing and implementing profitable digital growth strategies including marketing investments, and assortment and merchandising planning.

Key Roles and ResponsibilitiesResponsible for developing and implementing all growth strategies across e-commerce channels including marketplaces, wholesale .

com and GoldBug DTC siteSets yearly, quarterly and monthly plans for revenue, spend, and product assortment launch strategiesManages P&L for all online channels in order to achieve revenue target, margin targets and delivery timelinesManage and optimize performance of ad and marketing efforts to drive traffic and conversionPartners closely cross functionally with Merchandising, Design, Product Development Sales and Production Planning to execute on the aboveResearches and understands market trends with the ability to read and react quicklyStrong understanding of consumer behavior and ability to collaborate on consumer insight workManages product assortment, forecasting, and inventory planning alongside production planning and logistics teamsManages external paid media agencies to drive resultsKnowledge of retailer marketplaces including Walmart and Target and ability to interact directly with the accounts and sales partners to build strategies that impact growthPlan and develop new processes for DTC efforts including marketing, customer acquisition & retention, newslettersPartner closely with marketing partners to ensure consistency across .

com channels as well as social media and other marketing channels

Required Experience : 10+ years of e-commerce experience including marketplaces & DTC5+ years management experienceDeep understanding of 3P best practices, including paid marketing, SEO, product pages and promosExperience building digital merchandising assortments and strategiesProven track record of launching new products and scaling existing businesses within Amazon and other marketplacesStrong ability to analyze data and develop recommendations based on analysisExperience leading and activating digital marketing initiatives for DTC and with marketplace partnersMust be okay with a dog friendly office

Other job Details : Location :

Hybrid, Denver, COSalary Range

$130-$160kStatus

Full-TimeReports to :

Chief Merchandising OfficerBenefits include :

Medical, Dental, Vision, Life Insurance Disability Insurance, Flex spending account, 401k with matching, paid vacation, paid sick / personal leave, paid eco-pass.

Equal Opportunity EmployerGoldbug is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

Goldbug makes hiring decisions based solely on qualifications, merit, and business needs at the time.