Senior Brand Marketing Manager (Onsite)

Overview :

The Senior Brand Marketing Manager is responsible for the overall development of the B2B and B2C communication strategy and how that translates into integrated marketing campaigns to drive awareness and consideration of qualified customers.

This role will also be responsible for our omni-channel marketing campaigns, coordinating launches and ensuring timely delivery of go-to-market activities.

This role will use their classically trained strategist experience and solid knowledge of cannabis culture and entrepreneurial mindset.

The impact you'll make :

• Collaborate with key stakeholders to drive the development of the campaign briefs defining the value proposition, positioning, target and messaging in alignment with company initiatives
• Lead cross-functional teams to implement comprehensive 360-degree programs across all consumer touchpoints to generate awareness, drive conversion and reinforce the brand narrative at every point along the journey.
• Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations
• Engage key stakeholders to drive the development of the Weedmaps value proposition, positioning, target and messaging for identified brand and product initiatives.
• Initiate the development of key metrics to develop actionable recommendations informing marketing mix, messaging, and campaign effectiveness in collaboration with market insights
• Oversee campaign performance measurement using data-driven insights and optimize strategies to maximize impact and ROI.
• Ensure cohesive messaging and branding across all marketing channels and customer touchpoints.
• Develop audience segmentation best practices, integrating them into campaign playbooks
• Plan holistically and forward-thinking, yet be nimble and address the needs to change.
• Assist in establishing and implementing scalable processes to streamline the cross-functional planning process, inputs, milestones and deliverables.

What you've accomplished :

• 7-10 years in brand planning within CPG and ecommerce sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.
• Classically trained strategist with solid knowledge of cannabis culture and entrepreneurial mindset.
• Must have in-depth knowledge of ecommerce and technology ecosystems to ensure effective management of B2C and B2B marketing efforts.
• Methodical thinker and a pragmatic doer that can motivate / enroll internal and external stakeholders to deliver measurable results in a lean, fast-paced environment.
• Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.

The base pay range for this position is $121,000 - $141,000 per year

2024 Benefits for Full-Time, Regular Employees :

• Physical Health benefits : Medical, Dental & Vision :
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits :
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment / 529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning / fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.

The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state / local laws, unless the accommodation presents undue hardship.

Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.