Marketing Specialist Job at Casa Fresca Homes in Riverview

MediabistroRiverview, FL, United States

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Homes by WestBay & Casa Fresca Homes offer a new kind of home building experience with a focus to deliver an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities within the Tampa Bay area. Founded in 2009, we have evolved into the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.

The Marketing Specialist plays a key role in Casa Fresca Homes' growing Marketing department and is responsible for managing the company's email, social media and enhancing our digital customer journey. The ideal candidate is creative, data driven, and detail oriented with a strong knowledge of digital marketing best practices.

Responsibilities :

Collaborate with sales and marketing teams to create targeted email content and messaging
Design and execute email marketing campaigns and customer journeys via Account Engagement
Manage email lists, segmentation, and automation tools
Craft compelling copy that drives engagement and conversions
Optimize email campaigns through A / B testing and data analysis
Provide regular reporting and analysis of email marketing campaign performance
Stay up-to-date with email marketing trends, best practices, and technologies
Ensure compliance with email marketing regulations and best practices

Develop and manage a content calendar across multiple platforms (Facebook, Instagram, TikTok, etc.).

Create engaging posts and campaigns that highlight lifestyle, amenities, and resident experiences.

Monitor, respond, and manage community conversations to build brand reputation.

Track analytics and optimize performance.

Graphic design for other outlets such as print (mailing, signage, etc.) and social

Assist with other job responsibilities within the Sales & Marketing Department as needed.

Requirements :

Bachelor's degree in marketing, advertising, communications, or related field

2-4 years of experience in marketing or related field

Demonstrated ability to develop and execute effective marketing campaigns from start to finish

Strong knowledge of email marketing best practices, including segmentation, deliverability, and compliance

Excellent written and verbal communication skills, including copywriting

Proficiency with Adobe Creative Suite, Figma, Canva or similar design tools

Ability to analyze data and make data-driven decisions

Proficiency with Pardot (Salesforce Account Engagement), Befree

Familiarity with HTML and CSS preferred, but not required

Valid driver's license and good driving record

Additional Requirements

This is an on-site position based in the Tampa Bay area and will require relocation if you are not currently located in the area. While the role is primarily in-person, there may be limited access to remote work at the discretion of management and based on business needs.

This is an exempt role, which may require working more than eight hours per day.

Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.

Homes by WestBay, LLC and Casa Fresca Homes - Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Marketing Specialist • Riverview, FL, United States