Marketing Manager

MarketingManager

Location : Remote. Preferred but not required locations : FL WA DE AZ OK MN ORDC

ReportsTo : Executive Director ofOperations

PositionType : FullTime

AboutIntegrative Nurse Coach Academy(INCA)

At theIntegrative Nurse Coach Academy we cultivate the future ofhealthcare by bridging traditional nursing practices with holisticwellness.

Our unique programs empower nurses to transform patientcare through a comprehensive mindbodyspirit approach fosteringindividual growth and societal wellbeing.

We inspire compassionatehealers leaders and advocates for a healthier world through ourevidencebased and holisticcourses.

JobOverview

We areseeking a dynamic and experienced Marketing Strategist to join ourteam. This role will be instrumental in developing implementing andmanaging marketing campaigns that promote our programs and enhanceour brand awareness.

The ideal candidate will have a strongunderstanding of HubSpot including email campaign managementautomation and workflows.

They will collaborate closely with ourSocial Media Coordinator and PPC team to drive engagementconversions andgrowth.

KeyResponsibilities

StrategyDevelopment :

Developand execute comprehensive marketing strategies across all channelsto promote INCAs courses andprograms.

Conductmarket research to identify trends opportunities and competitivelandscape.

Developthe marketing budget for leadership approval and manage the budgetthroughout the year. andnbsp;

Define targetaudience segments and create personalized marketing plans foreach.

Identify leadobjections and target these with unique nurturing campaigns toaddress their objections. and nbsp; andnbsp;

Implement newstrategies for the sales team to efficiently respond to and closeleads.

Createmaintain and strengthen the organizations overall brand through allmediachannels.

CampaignManagement :

Planexecute and manage multichannel marketing campaigns (email socialmedia content marketing SEO PPCetc.).

UtilizeHubSpot to create and manage marketing workflows email campaignsautomations and lead nurturingstrategies.

Monitorand analyze campaign performance metrics to optimize and improveresults.

Collaboratewith the Social Media Coordinator to ensure cohesive and effectivesocial mediacampaigns.

Workclosely with the PPC team to coordinate and optimize paidadvertisingefforts.

EmailMarketing andAutomation :

Designand implement effective email marketing campaigns usingHubSpot.

Create andmanage automated workflows to enhance lead nurturing and customerretention.

Analyzeemail campaign performance and make datadrivenimprovements.

ContentCreation :

Manageand develop new content briefs forcourses

Collaboratewith content creators to produce engaging and relevant content forvarious marketingchannels.

Ensure allcontent aligns with INCAs brand voice andmessaging.

DataAnalysis andReporting :

UseHubSpot analytics to track and report on the effectiveness ofmarketingcampaigns.

Provideregular reports and insights to the Executive Director ofOperations.

Maintainthe Marketing Dashboard for all marketing metrics daily weeklymonthly quarterly and annually as applicable for the leadershipteam.

Makedatadriven recommendations for future marketingstrategies.

Collaboration :

Workclosely with the sales and program development teams to ensuremarketing efforts align with businessobjectives.

Collaboratewith external partners and vendors asneeded.

Performother tasks and assists company leadership asassigned.

Qualifications

EducationandExperience :

Bachelorsdegree in Marketing Business Communications or a relatedfield.

Minimum of 35years of experience in marketing strategy and campaignmanagement.

Provenexperience with HubSpot isrequired.

SkillsandCompetencies :

Strongunderstanding of digital marketing channels and bestpractices.

Expertisein email marketing HubSpot automations and workflowmanagement.

Excellentanalytical skills with the ability to interpret data and makeinformeddecisions.

Exceptionalwritten and verbal communicationskills.

Creativethinker with a strategicmindset.

Ability towork independently and as part of a team in a fastpacedenvironment.

Strongproject management skills with the ability to manage multipleprojectssimultaneously.

TheIntegrative Nurse Coach Academy is an equal employment opportunityemployer. We consider individuals for employment based on theirskills abilities and experience.

We thrive to attract and hire astrong talented and diverse workforce prohibiting discriminationbased on race color religious or political beliefs age nationalityphysical mental or developmental disability gender sexualorientation.

DISCLAIMER : This job description is a summary of theprimary duties and responsibilities of the job and position. It isnot intended to be a comprehensive or allinclusive listing ofduties and responsibilities.

Contents are subject to change atmanagementsdiscretion.