1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public.
2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals.
3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content.
4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation.
5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals;
leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24 / 7 attention and intense media / public scrutiny, and articulates the University's position via personal interviews or written responses.
7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers.
8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and / or academic work;
creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness.
9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards;
supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
Required Skill / ability 1 : Demonstrated experience in development and execution of strategic and analytic marketing and communications plans, including branding, public relations, government relations and social media.
Required Skill / ability 2 : Record of superior writing and editing skills for marketing and philanthropic purposes, as well as a demonstrated ability to write in a style and voice suitable for a variety of audiences, including donors, legislators, faculty, current and prospective students, and the general community.
Required Skill / ability 3 : Strong organizational skills, ability to set priorities, data-driven, and high degree of attention to detail;
ability to manage multiple competing priorities concurrently.
Required Skill / ability 4 : Strong management skills, ability to lead teams and manage change.
Preferred Education : Master's degree in Marketing, Communications, Journalism or related field and ten years of experience.
Proven experience overseeing communications in a large, decentralized University, particularly in the field of nursing and / or health sciences.
Website design and development experience.
Work Week : Standard (M-F equal number of hours per day)
Posting Position Title : Communications, Senior Officer
University Job Title : Head of Marketing and Communications, Yale School of Nursing
Preferred Education, Experience and Skills : Master's degree in Marketing, Communications, Journalism or related field and ten years of experience.
Proven experience overseeing communications in a large, decentralized University, particularly in the field of nursing and / or health sciences.
Website design and development experience.
Bachelor's degree in English, Journalism, Communications or related field and eight years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience.
Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
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