Job Description
We’re searching for a SVP, QSR Media Strategy Lead who’s a true unicorn to join the team at Digitas. Someone who can win the hearts and minds of clients, motivate peers and junior staff alike, and skillfully juggle a complex and matrixed piece of business.
Someone who will pioneer media solutions on behalf of our clients & our agency; act as a visionary within our capability;
and inspire people through his / her collaboration and creativity. Sound like you? Read on.
This role offers a unique opportunity to a veteran digital media star to do more than watch industry trends, but instead be an active participant in making them a reality for one of our longest tenured Unicorn clients.
The SVP will lead the troops in driving integrated media solutions, with direct responsibility for management within the Media group on key accounts and for the team overall.
In the role of client lead, this person will :
Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
Demonstrate practical knowledge of integrated media channel planning including direct buys, programmatic, social, and search plus an ever-evolving combination of upper-funnel branding and direct-to-consumer performance media
Provide strategic thought leadership and a strong POV on how media fits within a connected marketing world through a strong partnership with data & analytics, as well as ancillary touchpoints with account, technology, strategy, and creative teams as needed to move the business forward
Assume the lead role on the core client team to identify issues, develop the internal team’s skillset, and identify and nurture new organic growth opportunities
Be a true embedded partner with the client team on their digital transformation journey; we are an extension of their team, and they of ours
Be the steward of the business from an operational and financial aspect; experience with business planning, revenue and margin stewardship, scoping, staffing, and financial / commercial models is a must
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