Overview
The Sales Manager is responsible for bringing the Suntory RTD Company brands to life in-market, specifically in key off-premise retail stores.
Activities will be focused on new distribution, increasing velocity, effective merchandising, and promotion to achieve brands success with buyers, retail sale staff and consumers.
Core Accountabilities :
- Identify new off-premise / retail accounts to sell-in and promote Suntory RTD Company brands in assigned territory
- Maintain all existing accounts and grow account base
- Achieve or exceed volume and distribution goals in assigned territory
- Account pre-plan with agenda, purpose and opportunities with a post-review of goals and conversion rates
- Develop and maintain strong distributor and customer partnerships to achieve a winning Share of Mind beyond our brand size and scale
- Identify, build and maintain 25 high end and highly visible Showcase Accounts within assigned territory that has the following : multiple points of interruption, cold box, warm shelf, display activity, use of point of sale materials
- Maximize and maintain visibility on shelf and in cold box through facings, POS and pricing management
- Merchandise accounts by selling in and building displays and utilizing Point of Sale improving display visibility when allowed
- Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
- Develop and maintain overall beverage alcohol and RTD / FMB category knowledge
- Recognize competitive activity and assess impacts / opportunities for Suntory as a result
- Preparation and timely submission of required reports
- Manage budget to maximize effectiveness
- Scheduling and execution of off-premise promotions / samplings / demos
- Planning and execution of trade, industry, distributor and consumer-facing events
- Create and maintain account files with up-to-date information
- Some evening and weekend hours are required
- Field-based role with extensive driving to accounts
Skills, Education, & Experience :
- Bachelor’s degree, Business preferred
- Proficiency in Microsoft Office : Excel, Word, PowerPoint, Outlook
- Minimum of 2 years previously related sales experience Alcohol Beverage or CPG preferred
- Valid driver’s license, acceptable driving record, reliable transportation, proof of registration and insurance
- Candidate must be physically able to lift 40 lbs. on a regular basis
- Ability to obtain a CA responsible beverage server certificate
Personal Characteristics :
- Results Driven Achieves goals and meets deadlines
- Organizational Skills Ability to prioritize, organize, and execute in a fast-paced demanding environment
- Interpersonal Skills Ability to develop and maintain internal and external relationships
- Strategic Thinking Creative thinking to provide unique solutions
- Competitive / Entrepreneurial Owns territory, accounts and results
Sales Manager (Supporting Suntory RTD Company)
Identify new on-premise accounts to sell-in and promote Suntory RTD Company brands in assigned territory. The Sales Manager is responsible for bringing the brands to life in-market, specifically in key on-premise accounts. Develop and maintain overall beverage alcohol and RTD/FMB category knowledge....
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