Social Media Manager
Los Angeles, CA Remote / Hybrid
A highly accoladed restaurant group is seeking talented and creative social media to drive sales and increase brand awareness for their chef-driven restaurants
Responsibilities :
- Manage and execute social media calendar and campaigns.
- Manage and deliver brand awareness for each restaurant venue
- Partner with local photographers for creative content
- Negotiate and execute local store marketing partnerships.
- Monitor the performance of analytics for each social platform.
- Develop and execute a plan to increase sales at existing restaurants.
- Research and evaluate paid media tactics that drive app downloads and restaurant traffic. Recommend, test, and evaluate efficient opportunities.
- Use owned assets including store signage, menus, company app, website, and email marketing to drive purchase frequency and brand loyalty.
- Strengthen the social media presence to communicate brand equities and build loyalty.
- Stay abreast of emerging social media channels and evolving social media trends. Recommend new channels where we can interact with guests.
- Post and monitor all social media channels and spend a few hours per week engaging our guests online. Create influencer programs based on social media learning.
- Analyze marketing performance to improve plans over time.
- Stay in tune with industry trends, consider the company’s strengths, weaknesses, opportunities, and threats, and make recommendations to improve overall company performance.
Required Qualifications :
- 2 years as a Social Media manager experience in the hospitality industry
- Knowledge and passion for high-end restaurants and offerings
- Ability to work weekends.
- A clear understanding of the Los Angeles market and events.
- Strong MS Office (Excel, Word, PowerPoint, and Outlook)
skills required :
- Experience working with data sets and providing analytical insights.
- Has great initiative to make things happen, is resourceful, and is a passionate driver of results.
- Sees possibilities vs. obstacles and has an anything is possible mentality; can-do, positive attitude.
- Strong attention to detail.
The Rewards :
- Company benefits
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