Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company

As an integral member of the B2B Product Marketing team, you will drive product marketing initiatives for Document Cloud.

You will define key market opportunities for our product offerings, have a deep understanding of our customer and competitors.

You’ll partner cross-functionally with Product, Finance, Category Marketing, and Analytics. You will also understand and define key customer segments and help to define the product strategy.

As a top-tier marketer, you have deep customer appreciation for the customers, are data driven, and proficient in marketing frameworks, channels and tactics.

You understand software as a service and subscription models, excel at establishing relationships and credibility across diverse groups, a self-starter with strong initiative.

You demonstrate excellent communication and are a strong leader and motivator of cross-functional teams.

What you’ll do

• Own and drive Product Marketing work including messaging, customer insights, product strategy and competitive insights.
• Work closely with the Product teams to identify and nurture new product opportunities for growth
• Develop compelling value proposition messaging for products to convince them to try, buy, and adopt our software.
• Partner across Marketing, Sales, Finance, Product and analytics teams to define strategic opportunities and priorities.

Own the communication and rollout.

• Contribute to the overall go-to-market strategy and success of product launches / roll-out. This includes cross-functional leadership to deliver on business growth objectives.
• Be a steward of the business, understanding financial impact, growth levers, dashboard.
• Develop compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.
• Be a powerful storyteller with expertise on customer empathy, motivations, and problems.

Requirements

• 10+ years of product marketing experience, technology company and SaaS experience preferred.
• BA / BS required. MBA degree is highly preferred.
• Analytical, well verse in dashboards and research. Utilizes and interprets insights to advise decisions and strategic direction.
• Demonstrates test & learn, and growth mentality.
• Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities.
• Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style.
• Proficient in market research and how to use research and data to advise marketing strategies.
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.
• Be able to demonstrate successful experience developing and driving enterprise B2B sales plays, as well as experience creating and leading sales enablement.
• Proven experience working closely with enterprise sales teams to develop account plans, support deals and be a force multiplier on key accounts.
• Strong project management skills including conceptualization, driving alignment, planning resources, handling deadlines and objectives, delivering analysis and recommendations.
• Creative and nimble. You think on your feet, try new approaches and are willing to learn from your mistakes. You have the perseverance without the ego.
• Outstanding presentation skills. Ability to effectively communicate priorities and sophisticated ideas as well as influence across partners and organizations.

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets.

The pay range for this position is $146,300 $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.