Market Research Analyst

Job Description

Job Description

Salary :

Fusion Health is seeking a bright, motivated, and outgoing Market Research Analyst to join our Business Development team at our Woodbridge, NJ office location! The ideal candidate will have a strong background in data analysis and market research, with an ability to extract and communicate actionable insights that drive growth.

You will play a key role in driving market research initiatives, with a focus on analyzing market trends and competitive dynamics to uncover new market opportunities, particularly in the healthcare technology market.

Your role will involve conducting competitive analysis to identify gaps and opportunities for differentiation, helping to inform strategic decisions.

You will collaborate closely with internal teams to explore new product ideas that align with emerging client needs and industry shifts.

Additionally, you will identify potential third-party partnership opportunities that enhance our product offerings and strengthen our position in the market.

Your efforts will directly contribute to shaping our product roadmap, expanding market share, and ensuring we stay ahead of industry developments.

About Us :

Fusion Health was founded in 2006 and provides HealthTech solutions that proactively manage the quality of life for underserved patients managed by government agencies such as Public Health, Rehabilitation & Corrections.

Our mission is to deliver impactful solutions that drive efficiency for clinicians in movement-restricted communities.

Fusion Health has been recognized by INC as one of the fastest-growing private companies in the United States for four consecutive years, #38 in the NY Tri-State area, and #8 in New Jersey.

Fusion has also been recognized by Deloitte on its Fast 500 list of fastest-growing technology companies in the United States.

Building a quality team takes a lot of work. Our founder and CEO, Bryan Jakovcic (EY Entrepreneur of the Year) works hand in hand with our Human Resources team and we are searching the globe for the Fusionite of tomorrow.

Our team is among some of the brightest and most inspiring in the industry. To boot, they love working at Fusion so much that we have been certified as a Great Place to Work by Fortune!

We pride ourselves on our modern company culture as a vibrant and diverse group. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.

Our headquarters is located in Woodbridge, New Jersey, just minutes from several major train stations. Lovingly known as HQ4, it features high-tech open working spaces, multiple meeting areas, café, a gym, and an arcade! Our satellite office locations are also equipped with state-of-the-art technologies and similar amenities.

A positive culture is a core fundamental at Fusion. While we are looking for the brightest minds around, ideal Fusionites should be strong problem solvers, be able to work independently, have great communication skills, and have a fun / energetic personality.

To date, Fusion has phenomenal retention of our team members. Our fundamental belief is that employee satisfaction is critical to achieving our mission / vision, so we provide competitive compensation, professional development, career advancement opportunities, and a supportive team-based atmosphere.

We also provide a full range of health-related benefits, including medical, dental, vision, life insurance, and 401K.

We also offer numerous work-life enhancements such as :

• Work From Anywhere (WFA) hybrid work program (up to 100 WFA days per year)
• 20 PTO Days to start, with an additional PTO day per year for each year you are a Fusionite (up to 30 PTO days max / year)
• Business casual dress code
• Easy-going corporate structure. We hate red tape.
• Accessible leadership.
• A REALLY COOL OFFICE (Click for Photos)

This role looks like...

The Business Development team is vital to our organization’s mission and growth. This role will provide assistance with a multitude of projects that will enhance the team’s success.

The key responsibilities for this role are :

Market Research & Analysis : Conduct in-depth market research to identify trends, opportunities, and challenges within the healthcare IT industry, specifically focused on public sector and government clients.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

• Competitor Analysis : Analyze competitor activities, product offerings, and market positioning to identify potential risks and opportunities for differentiation.
• Marketing Support : Assist the Marketing Manager in planning and executing marketing campaigns and activities. Help ensure data-driven insights are integrated into marketing strategies for product launches and business development initiatives.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

• Sales Collaboration : Work closely with sales reps and client success managers, providing detailed market intelligence, competitor insights, and data-driven recommendations to help them deliver informed presentations, proposals, and upsell opportunities.
• Product Development : Collaborate cross-functionally with product teams to assess market needs and trends, helping determine the approach for building or enhancing applications.

Also identify potential 3rd party partners that Fusion can leverage to add value to their portfolio of product and service offerings.

• Regulatory Tracking : Monitor and report on relevant government legislation, public health policies, and emerging technologies that could impact business development efforts.
• Strategic Reporting : Produce reports, presentations, and dashboards summarizing key findings for internal stakeholders, including executive leadership, marketing, and sales teams.

You could be a great fit if...

We believe in harnessing diverse talents and perspectives, and if you believe you have what it takes to excel in this role, we want to hear from you.

We look forward to reviewing your application if you have the following qualifications and experience :

• Bachelor’s degree in Marketing, Business, Economics, Healthcare Administration, or related field.
• 1+ years of experience in market research, preferably within healthcare or IT sectors, with a focus on government or public sector clients.
• Strong analytical and quantitative skills with experience in data collection, statistical analysis, and the use of research tools and software.
• Familiarity with public sector procurement processes and government healthcare policies is a plus.
• Experience working cross-functionally with product and sales teams to support market positioning, product enhancements, and client engagement strategies.
• Ability to translate complex data into actionable insights and clearly communicate findings to cross-functional teams.
• Exceptional organizational, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Understanding of google ad-words or other marketing platforms a plus.

Additional Details :

• This is an on-site (hybrid) , full-time, salaried position at our Woodbridge, NJ office location. Our normal hours of operation are Monday Friday, 8 : 00 AM 4 : 00 PM.
• Salary is DOE, please provide your salary expectations in the application.
• This position may require occasional travel within the United States from time to time.
• This position description is not intended to be exhaustive, and other duties may be assigned as they arise.
• It is not expected that applicants have any familiarity with Fusion’s proprietary applications, Healthcare software, or Corrections / Public Health business processes.

Qualified candidates will be able to demonstrate related experience and transferable skills that will work well with the Fusion team.

• At this time, this position is not eligible for employment sponsorship.
• Fusion is an equal employment opportunity employer.

For Internal Use only : In reference to our Employee Referral Program, this opening is 'Level 4'.