Responsibilities :
Product Positioning :
Collaborate with Product and Leadership to define the value proposition and pricing strategy for new products.
GTM Launches :
Develop and manage launch plans for new products, ensuring successful execution.
Sales Enablement :
Create sales collateral such as slide decks, battle cards, case studies, and email copy.
Train the Sales team on new products and features.
Content Development :
Maintain and update website content, including product pages.
Develop a regular cadence of blog posts.
Manage social media presence and engagement.
Launch and maintain a monthly newsletter.
Create quarterly longer-form content for lead generation.
Produce video walkthroughs of product functionality.
Assist in developing landing page and ad copy.
Aid in drafting press releases.
Events :
Plan and execute monthly webinars, both independently and with partners.
Assist in giving product demos at conferences.
Collaborate with Design for booth materials at events.
Create speaker proposals and assist in slide deck creation.
Competitive Research :
Maintain a competitive landscape matrix and inform Leadership and Sales of relevant insights.
Cross-Departmental Relations :
Attend and contribute to various meetings to address product marketing needs and support other teams.
Analyst Relations :
Assist in pitches to analysts and maintain communications with key analysts.
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