Director - UX/UI, Purchase Experiences

Location Designation : Hybrid - 3 days per week

Check out the role overview below If you are confident you have got the right skills and experience, apply today.

Role Overview : Recognizing the significance of the life insurance and investments industry in people's lives, this role isn't just about aesthetics-it's about weaving trust, clarity, and empathy into our digital experiences.

You will be a leader in the marketing team's UX / UI practice which serves as a design shared service and center of excellence with NYL.

From this home team, you will be dedicated to and lead the lifecycle of user experience and user interface design for the Purchase Experience portion of the customer journey and supervise the UX / UI design lane of major and extremely complex transformation programs that will unify existing disparate application and underwriting experiences into a new multi-product, accessible / inclusive, seamless, and innovative experience.

While this experience is for customers to apply for and purchasing solutions with NYL and the corresponding experiences for NYL agents / advisors, their staff, and field operations personnel to facilitate and complete these purchases and subsequent client onboarding, it reflects a key moment of truth in the client journey and a pivotal component of the relationship between our clients and agents.

Leveraging home-team capabilities and collaboration and managing partner design execution resources, you will be accountable not only for delivery of near-term experience MVPs, but part of an ambitious vision for industry-leading change.

We are looking for a highly qualified player-coach to provide hands-on UX / UI efforts, lead a blended team of partner / agency resources, engage with design peers (e.

g., UX research, Design Systems), and partner with product owners, tech partners, and other subject matter experts. You will lead user / design research and analyses, competitive, behavioral, and trend analysis, create / evolve design / UX strategies and artifacts (e.

g., journeys, user flows, blueprints), lead WCAG accessible UI design and specs aligned to NYL design system and to support no / low-code platform configurations and customizations relevant for purchase experiences (e.

g., form / application design and layouts, advanced wayfinding, dashboarding, workflow design), develop concepts and prototyping across a spectrum of fidelities, lead information architecture, steward AB / multivariate testing designs and optimizations, and partner to direct and incorporate experience measurement / telemetry, usability, voice of customer / agent and similar analyses to ensure strategies and design implementation are data-informed and high performing.

g., search schemas, helper text, glossaries, labeling systems, other taxonomy, and categorization elements).

• Interaction Design
• Serve as a player-coach in the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements / componentry with increasing fidelity into pixel-perfect, responsive designs across desktop, mobile, and other viewports.
• Harvest low-code / no-code platform component libraries and patterns to accelerate UI execution.
• Develop strategies, prioritizations, and implementation approaches (e.g., style sheets, tokenization) to apply and blend NYL's design system with out-of-the-box platform libraries and patterns to find a cost / benefit harmony of design consistent with NYL brand but achieving cost and time efficient scalability and delivery of experiences, especially for MVP milestones.
• Direct inclusive / accessible and responsive experiences compliant with industry and NYL standards and guidelines.
• Engage in design crits with design peers to continually improve quality of designs and harmony of designs with other NYL digital experiences.
• Apply best practices and continually test and improve experiences in complex, multi-product, form design, progressive disclosure, wayfinding, workflows, and dashboarding consistent with highly regulated financial products.
• Collaborate with engineering, data, product partners, platform, and implementation partners to deliver complex, micro-service heavy, reflexive form designs.
• Design simple to use but productivity fueling workflows, data visualizations, recommendation experiences, in- and off-platform communications, and other experiences that round out the purchasing journey for applicants, agents, staff, and administrators.
• Translate innovative end-to-end experience and design principles that blend human-guided, tech enabled, and increasingly AI-fueled interaction designs.
• Design Operations
• Establish design ops with clear roles, goals, processes, and version controls aligned to broader implementation program plans to enable consistent design deliveries in multi-pod design sprints as part of scaled agile processes with agency partners, engineering, product owners, and other implementation partners.

What You'll Bring :

• Education Requirements
• A bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master's degree preferred).

Equivalent practical experience will also be considered.

• Work Experiences
• Minimum of 10 years of experience in UX / UI of complex multi-persona-facing experiences, with at least 5 years in a leadership or management role.
• Minimum of 4 years managing user / design research and testing.
• Minimum 4 years of managing usability analysis.
• A successful track record of shipping designs in a Scaled Agile (SAFe) environment and for low / no-code experiences with complementary framework-based front ends (e.g., REACT, Angular).
• Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex application or servicing experiences.
• Technical Expertise
• Expert understanding of design principles, interaction design, visual design, and user experience.
• Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA).
• In-depth understanding of low / no-code platforms configuration patterns.
• In-depth knowledge and mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and design system and delivery tools (e.

g., Zeroheight, Zeplin, Storybook).

• Advanced skills with usability testing tools (e.g., Usertesting) and experience / session monitoring tools (e.g., ContentSquare).
• Proficiency in front-end frameworks and languages (e.g., HTML, CSS, REACT, Angular).
• Leadership and Collaboration Expertise
• Advanced skills in design thinking / human-centered design principles and execution including leading others through structured, empathy-building collaborations.
• Ability to quickly build relationships with stakeholders and peers and facilitate alignment on complex (and often competing) interests and needs among teams.
• Excellent communication, presentation, and interpersonal skills are necessary to effectively collaborate with cross-functional teams, stakeholders, and executives.
• The ability to articulate design concepts, design value, usability / experience data to design and non-design audiences is vital.
• Strong problem-solving skills and the ability to think analytically and systemically.
• Experience with managing multiple projects in a fast-paced, very deadline-driven environment.

Please include a portfolio or case studies as a document or link with your resume when applying

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Pay Transparency

Salary Range : $140,000 - $180,000

Overtime eligible : Exempt

Discretionary bonus eligible : Yes

Sales bonus eligible : No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location.

Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.

Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community.

This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.

Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.

We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID : 90385

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