Graphic Design & Content Manager - Hybrid

Description

We are seeking an experienced and talented Graphic Design & Content Manager who specializes in social media design and content creation.

As a Graphic Design & Content Manager, you will be responsible for developing visually compelling designs and engaging content across various digital platforms.

You should have a strong background in digital design, with expertise in social media, email design, and content creation.

Responsibilities :

• Create visually appealing graphics, images, and videos for social media platforms.
• Design and execute engaging social media content, including static posts, stories, reels, and videos.
• Collaborate with the marketing team to develop social media strategies and campaigns.
• Schedule and post social media content on various platforms.
• Monitor social media channels for trends and incorporate them into designs and content.
• Utilize your expertise in Adobe Photoshop and Illustrator to design visually appealing email templates.
• Design and create engaging email content that aligns with brand guidelines and marketing objectives.
• Leverage Klaviyo CRM to create personalized and targeted email campaigns.
• Collaborate with the marketing team to develop email marketing strategies and optimize performance.
• Demonstrate advanced skills in Adobe Photoshop and Illustrator for creating high-quality designs.
• Utilize WordPress skills to design blog templates that are visually appealing and user-friendly.
• Create short format videos, GIFs, and reels to engage the audience across digital platforms.
• Work with digital apps such as Canva and Unfold to design captivating visual content.
• Manage a master calendar to coordinate content across various platforms, including social media and the website.
• Coordinate and execute digital marketing campaigns to meet marketing objectives and timelines.
• Monitor and analyze the performance of campaigns, making data-driven recommendations for improvements.
• Write compelling copy for social media posts and captions that resonate with the target audience.
• Ensure consistency in brand voice and messaging across all social media platforms.
• Collaborate with the marketing team to develop engaging and persuasive content.

Requirements :

• 3-5 years' social media experience in a marketing organization, retail preferred but not mandatory.
• Proficient in Adobe Photoshop and Illustrator, with a minimum of 5 years of experience required.
• Canva, Unfold, Klaviyo, Word Press - Experience and skill set is a must.
• Experience in creating short format videos, GIFs, and reels with graphics.
• Proven track record of incorporating and using the newest and emerging social media content formats such as Instagram Live, Twitter Spaces, Reels, TikTok etc.
• Proven track record in designing social media content and executing successful social media campaigns.
• Strong organizational skills to build content publishing calendars and create stories for our audiences.
• Proficient in social media metrics and analytics.
• Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising social media strategies to go after them.
• Strong attention to detail and ability to work within brand guidelines.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.
• Avid photographer / videographer with a keen passion for the photo industry trends and news.
• Proven ability to handle high volumes of work at all times.

This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity.

A standard 40-hour work week is expected.

The salary range for this position ranges from $80,000 to $90,000. The rate will be determined based on overall skills and experience.