Business Development Manager

Job Description

Job Description

About Us

ISMG is a global intelligence & education firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology.

With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.

We’re able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs.

Our portfolio of branding solutions includes Digital Marketing & Advertising, Global Events, Co-Branded Content, & Custom Research.

We’ve evolved even further the last few years & have grown into a vast conglomerate of business units ranging from cybersecurity training & human risk management, executive membership offerings, digital marketing agency services, intent-based intelligence, & more.

The Opportunity

ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success.

As a Business Development Manager , you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.

In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.

If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you!

What you'll be doing

• Developing a high level understanding of ISMG’s offerings across business units, & a strong base level knowledge of the cybersecurity landscape, to elevate prospecting communication with clients.
• Identifying & securing sales appointments with target customers through diligent & targeted outreach via cold-call, email, & networking tactics.
• Establishing, developing, & maintaining positive business relationships with clients.
• Achieving agreed upon KPIs, metrics, & performance outcomes within schedule.
• Executing the initial business development stages of ISMG’s integrated sale cycle which includes :
• Prospecting & Account Mapping
• Lead Generation & Nurturing Campaigns
• Opportunity Qualification & Appointment Setting

What you’ll bring for success

• A Bachelor’s degree or Master’s (preferred) in Professional Sales, Marketing / Advertising, or related field(s)
• 1-3 years of professional experience in a Business Development and / or Sales Development role targeting new customers within a B2B landscape
• Experience targeting C-suite and / or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research / Content divisions
• A marketing background and / or comprehensive knowledge / demonstrated understanding of digital marketing solutions & industry trends
• Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships
• Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
• Familiarity with Salesforce & CRM practices
• Outstanding time management, prioritizing, & organizational skills
• Willingness to learn & apply feedback to improve performance
• A solution-oriented & results-driven mindset with a desire to make a true impact

Apply now! Visit www.ISMG.io for more information.

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