Associate Manager, Retail Marketing
Job Category : Marketing Requisition Number : ASSOC003569 Showing 1 location Job Details
Description
Who We Are Today
TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization.
For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel.
By offering hundreds of varied, unique deigns across monthly new product releases, we are establishing a new standard for the young professional.
We want to elevate your look with details, subtleties, and craftmanship that will get you noticed but without flash or pretension.
As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great and feel great in TravisMathew.
Were throwing a party and youre invited.
Where We Are Going
At TravisMathew we dont just dream big, we plan big. Our goal is to become the top premium menswear brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do.
We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees.
We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.
JOB OVERVIEW
The Associate Manager, Retail Marketing responsible for the execution of retail marketing initiatives including but not limited to loyalty program, OMNI channel experience, in-store brand experience, POP execution and general new store opening support.
ROLES AND RESPONSIBILITIES
- Oversee the planning and asset requests for retail marketing, including but not limited to POPS, window displays, emails, ads, and print.
- Oversee the implementation of TM Rewards enhancements across all retail locations in partnership with retail support team
- Conduct research to analyze market trends, customer behaviors, loyalty programs and OMNI channel experiences, reporting and findings and provide recommendations
- Leverage brand knowledge and experience to plan strategic activations and create innovative store experience to drive traffic and / or increase brand awareness
- Create and maintain reporting to track and analyze de-brief campaigns, retail initiatives and in store / mall marketing.
- Collaborate with retail team and key marketing stakeholders to ensure all assets are properly executed across all retail stores
- Collaborate with mall marketing partners to develop strategic annual plans for advertising to support business and foot traffic growth
- Support new store opening marketing procedures from initial concept to execution of store opening.
- Support onsite new store opening needs
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
- Proficient in loyalty programs
- Ability to work effectively and collaboratively with cross-functional teams and stakeholders
- Ability to make decisions independently, or escalate when applicable
- Ability to work non-traditional hours, weekends, evenings, and holidays
- Strong interpersonal, verbal, and written communication skills
- Strong organizational skills with the ability to handle multiple priorities in a fast-paced work environment
EDUCATION AND EXPERIENCE
- Bachelors Degree in Business, Marketing, or related field
- Minimum 5 years experience in omni brand Retail Marketing, with a focus on loyalty programs
TravisMathew is an Equal Employment Opportunity
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