ViiV (GSK) Business Director of Omnichannel Analytics (OA)

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV.

ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV.

Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.

We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

We are fully committed to push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition.

We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring.

But ViiV isn’t just somewhere to work it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The Business Director of Omnichannel Analytics (OA) is responsible for leading the analyses of ViiV Healthcare omnichannel customer engagement performance utilizing advanced analytic techniques and big data sources to identify opportunities and risks for the brands, support the execution of our vision and goals.

They will use their understanding of brand strategic imperatives, customer experience and journey design, and customer engagement objectives to facilitate development of omnichannel engagement plan, learning objectives and measurement plans.

The Director will be a self-starter, capable of identifying a comprehensive set of organizational use cases, their strategic roadmap for capability development and execution to anticipate and address business questions for in-market products.

This role will also influence and support the analytics to inform drivers and barriers of brand performance that will inform broader promotion and broader customer engagement investments.

They will be accountable for partnering with multidisciplinary teams to analyze key issues and translate outputs from analyses into actionable solutions.

The Director will also need to collaborate with additional functions such as Data Strategy and IT to ensure efficient scaling and execution of such capabilities.

The individual will bring hands-on experience of advanced analytics techniques such as statistical modelling and AI / machine learning sufficiently to provide direction to the data science team and to discuss the findings with business partners.

They will lead a team of 3-5 analytics and data science professionals and report to the Sr Director of US Insights and Analytics.

This role is based out of ViiV's US Headquarters in Durham, NC & is eligible for a full domestic relocation package.

This role will provide / give YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following :

• Oversees the Omnichannel Analytics department and personnel
• Defines and executes the omnichannel and brand performance advanced analytics roadmap and capabilities, aligned with the business objectives and priorities of the commercial function
• Provides thought leadership in framing the business issue and customer engagement objectives in a way that can be translate into analytical plans including hypothesis, solution framework and analytic models to generate actionable insights across market segmentation, customer behavior drivers’ analysis, customer valuation and engagement preference, omnichannel promotional budget optimization and planning, digital marketing, and patient analytics
• Leads, at times hands-on, the development of algorithms including segmentations, clustering methods, promotional response, marketing mix optimization, customer propensity, experimentation standards and methods, web and digital analytics, and customer journey analytics
• Responsible for promoting advanced analytics techniques-based decision-making in our commercial organization by delivering clear data and analytic stories and ensuring the opportunities and risk are well understood
• Collaborates effectively with other leaders in US Insights and Analytics and Global Data and Analytics organizations to ensure solutions are aligned to findings across the organization
• Experience in leading and managing teams of data scientists and analysts, delivering high-quality and impactful results
• Leads and drives performance with integrity, being a role model for team and peers

Why you?

Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

• Bachelor’s Degree & 8 plus years OR MS and / or PhD & 6 plus years of pharmaceutical experience to include experience in advanced analytics and data science in the pharmaceutical, life sciences industry or consulting industry
• Project management experience
• Leadership experience

Preferred Qualifications :

If you have the following characteristics, it would be a plus :

• Master’s Degree in Data Analytics, Statistics, Mathematics, Marketing, or Life Sciences
• Experience with pharma and digital data sources including, syndicated sales, first and third party activity, real world data sources such as anonymized patient claims, consumer data, digital / social media interactions, and unstructured text data
• Leadership experience organizing, managing, and motivating teams of data scientists and analyst to perform in a fast-paced dynamic environment
• Detail oriented and operationally focused with a track record of improving process and leading through change
• Experience working with diverse set of stakeholders to achieve meaningful outcomes that create business impact
• Experience collaborating, building and nurturing productive networks
• Ability to navigate complexity and ambiguity to break down complex topics into understandable vignettes
• Analytical, organizational, interpersonal skills and ability to work in a time and resource constrained environment
• Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders

LI-VIIV