Job Description
The Opportunity :
Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Manager who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making.
In this role, you’ll play a critical role in supporting Walmart, be the trusted insights expert, mine and draw actionable insights from Walmart’s proprietary tool, Luminate, as well as other internal and syndicated data sources relating to consumer / shopper attitudes, behaviors, and retail purchasing trends whilst sharing findings to all levels and driving sales and category growth.
What Your Impact Will Be :
Become Mattel’s Walmart Luminate data expert to identify, quantify, and communicate opportunities for toy category growth
Build strong relationships with various types of groups like Walmart buyers, category management, sales and marketing teams by acting as trusted council and maintaining data integrity
You will leverage Walmart’s Luminate data to : Lead growth by understanding toy category, segment and product performance, identify trends, and measure key performance indicators and progress against benchmarks
Conduct market basket analysis to uncover associations and relationships between items, enabling category management to identify cross-selling opportunities, optimize product assortments, and enhance toy category performance
Analyze promotional performance at the item level, assessing the effectiveness of different promotional activities, and recommending promotional strategies to maximize toy category sales and profitability
Highlight contrasts and leverage similarities between online and in-store shopping patterns to make site merchandising recommendations
Synthesize insights with other data sources to create actionable navigational and product placement recommendations to the Walmart buyer
Build Tableau dashboards along with managing dashboard adoption that serve different stakeholder needs
Lead related projects from discovery through completion
Work with internal and external partners to develop operating guidelines
Develop and design processes and functional best practices
Internally at Mattel, carefully curate office interactions and data access to ensure complete confidentiality
Manager, Shopper Analytics
Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Manager who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making. In this role, you’ll play a critical role in supporting Walmart, be the trusted insi...
Manager, Shopper Analytics
Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Manager who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making. In this role, you’ll play a critical role in supporting Walmart, be the trusted ...
Manager, Shopper Analytics
Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Manager who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making. Mattel’s Global Insights & Analytics team is about insights, action and opportunitie...
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