Assoc Director, Technical Campaign Management

As an Associate Director, Technical Campaign Management, this person will serve as the lead contact to clients and internal stakeholders pertaining to campaign communication.

They will help facilitate the campaign process between Ansira and client, while managing campaign execution of email, direct mail and / or SMS campaigns.

They will work with internal teams to effectively deliver seamless cross-channel marketing campaigns for our client.

Day-to-day responsibilities involve participating in daily meetings, gathering and documenting requests, managing client expectations, and disseminating information to team members as necessary.

The Campaign Management team is ultimately responsible for ensuring flawless campaign delivery, but their primary responsibilities are to gather and translate client marketing requests into audience and content requirements including static and dynamic campaigns, and then to manage executional tasks across ANSIRA internal team members.

The Associate Campaign Director will oversee the campaign management of all campaigns and ensure team members are adhering to processes in place and executing campaigns on time and without errors.

The Associate Campaign Director position is a challenging role, as it requires knowledge of marketing strategy and agency processes, as well as strong competencies in data and digital;

along with working knowledge of campaign management software and / or the ability to learn this technology quickly. Successful candidate will possess a detailed knowledge of the entire campaign process and database marketing concepts.

They are the SME for campaign design and play a proactive role in architecting the campaigns rather than relying on other departments to translate information for them.

The Associate Campaign Director must have a strong management background, with a history of managing multiple direct reports over a portfolio of accounts.

They must be a strong leader who can drive greater performance and contributions from their team. They are responsible for specifying best practices, refining processes, and setting up efficient ways of working with our clients and internal departments.

Must have client facing experience, excellent attention to detail, communication skills and organizational skills.

Day-to-day responsibilities involve participating in daily meetings, gathering and documenting requests, managing client expectations, and disseminating information to team members as necessary.

The Campaign Management team is ultimately responsible for ensuring flawless campaign delivery, but their primary responsibilities are to gather and translate client marketing requests into audience and content requirements including static and dynamic campaigns, and then to manage executional tasks across ANSIRA internal team members.

The Associate Campaign Director will oversee the campaign management of all campaigns and ensure team members are adhering to processes in place and executing campaigns on time and without errors.

The Associate Campaign Director position is a challenging role, as it requires knowledge of marketing strategy and agency processes, as well as strong competencies in data and digital;

along with working knowledge of campaign management software and / or the ability to learn this technology quickly. Successful candidate will possess a detailed knowledge of the entire campaign process and database marketing concepts.

They are the SME for campaign design and play a proactive role in architecting the campaigns rather than relying on other departments to translate information for them.

The Associate Campaign Director must have a strong management background, with a history of managing multiple direct reports over a portfolio of accounts.

They must be a strong leader who can drive greater performance and contributions from their team. They are responsible for specifying best practices, refining processes, and setting up efficient ways of working with our clients and internal departments.

Must have client facing experience, excellent attention to detail, communication skills and organizational skills.

Essential Duties and Responsibilities

Liaison between client and agency

Building content / creative matrices that include audience criteria and creative information needed for email campaigns

Managing campaign status / hot sheets and keeping status current daily

Leading client meetings and sharing information with team members

Communicating in project management tool, updating timelines and providing campaign status

Ensuring flawless execution and operational efficiency.

Participate as a member of cross-functional ANSIRA account team s for the development of marketing objectives and strategies within assigned client ( s ) .

Maintain frequ ent client interaction and manage day-to-day activities as the primary campaign contact . Must be available and responsive to clients throughout the day and occasionally longer.

Responsible for interpreting client needs into actionable internal direction, with specific focus on documentation into formal campaign requests .

Ensure kick-off meetings are held to review campaign details and needs , identify outstanding questions, gain approach consensus, and set project deliverables.

Create campaign production schedules, monitor activity and notify stakeholders of relevant fluctuations.

Coordinate campaign tasks across the email & QA teams ensur ing all pertinent project information is communicated to broader departments or team members.

Assist in campaign file QC and logic validation, as compared to client request documentation prepared

Collaborate with Clients and Partners as needed on creative assets, preparations and transfers.

Oversee quality control and ensure approvals are obtained on all appropriate phases of a project.

Resolve any issues prior to campaign execution, whether internally or externally with Clients and Partners.

Document and train other team members to perform campaign execution role as a back-up.

Ma nage Associate Technical Campaign Managers, Technical Campaign Managers and Sr. Technical Campaign Managers

A "proactive action taker ", comfortable speaking with clients

Proven track record in cultivating client relationships

Strong client facing and presentation skills

Strong written and verbal communications skills

Ability to demonstrate problem solving skills, advanced critical thinking, ability to multi-task, attention to detail and organized

Fast paced, multi-tasking, assertive, ability to switch gears quickly, adaptable nature required ; Solution oriented and resolution focused

Ability to interface and collaborate with all levels of management, fellow team members, and clients with a high degree of professionalism

Strong Microsoft Office skills (Excel, Word, Outlook, Power Point)

Other duties and responsibilities as assigned.

Background / Experience

Associate Degree with experience or Bachelor's D egree in Marketing / Advertising or similar specialty is preferred.

6 + years of client and / or account service experience is required , preferably within an agency , including 4 + years managing direct reports over a portfolio of accounts .

Advanced knowledge and understanding of marketing channels, specifically Email, DM and / or SMS, including advanced solutioning & optimizing processes.

AI knowledge is a plus.

Advanced knowledge of channel execution task management across SME functions, needing minimal guidance and considered CM SME on account(s).

In -depth u nderstanding of requirements-gathering techniques and documentation strategies , including work effort estimation for scopes of work.

Must have solid knowledge of overall agency structure and project management methodologies.

Experience working with marketing database solutions on multi-channel CRM, customer segmentation practices, and one-to-one communication approaches is strongly preferred.

Experience using one or more Email Marketing or ESP products such as AWS, Acoustic ( Silverpop ), Adobe, Salesforce Marketing Cloud, Alterian Dynamic Messenger, Cordial, Bloomreach , Responsys, Exact Target, Strongmail , Cheetahmail , Email Vision, Eloqua, Neolane , or Ecircle .

Experience using Project Management tools such as Workfront, Wrike, Jira or Basecamp.

Physical Demands and Working Conditions

Occasional long, irregular hours.

Use of a PC, computer terminal and / or telephone up to 8 hours a day.

Extended periods of sitting.

Occasional bending, twisting, crouching, pulling, pushing, and / or reaching to access job-related materials.

Occasional lifting and moving of items weighing up to 25 pounds.

Typical office working conditions.

Minimal travel may be required .

Supervisory / Budget Responsibility : May manage up to 10 direct reports.

Level of Authority to Make Decisions : 75 % decision making and independent judgment is required for this position. Works directly with clients, develops campaign requirements , works cross-disciplines with other Subject Matter Experts;

leads projects thus making decisions related to timelines and client direction.