Digital Marketing Associate

Description

The Digital Marketing Associate for the Dog & Cat businesses supports the Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies, and Paw Love brands.

This role will sit on the E-Commerce and Digital Marketing team reporting into the Associate Director of Digital Marketing, and support Content Creation, Social Media, Website Projects, SEO, & Email Marketing.

This position will report on-site 5x a week to our Neptune City, NJ facility.

MEASURES OF SUCCESS :

Digital Marketing Responsibilities :

• Manage requests from internal team members for new image and video content.
• Source and contract content creators to support image and video content needs for new and updated products and team member requests.
• Through update and manipulation of large Excel spreadsheets, properly organize, tag, and import a high volume of image and video assets into our digital asset management system, Salsify.
• Support Social Media Manager with social media calendar production through new social post ideas and executions.
• Schedule brand social media posts using online scheduling tool. Live schedule social media stories and reposts.
• Utilize our content management system to add new blog articles to our websites and create new landing pages.
• Build and schedule emails in HubSpot to support email marketing for Nylabone & Four Paws, and Cadet.
• Own winner selection and prize fulfillment process for Nylabone, Four Paws, and Cadet giveaways and contests.
• Assist with Brand Ambassador program by confirming product sends with Marketing teams, ordering relevant products, and packaging & shipping to Brand Ambassadors.
• Own DigiComm Marketing Menu to provide internal teams with greater visibility into digital and e-commerce channels for supporting brand marketing initiatives.

General Duties & Responsibilities :

• Conduct quantitative / qualitative research that guides our brands’ communications and marketing strategies.
• Produce competitive analyses.
• Participate in team brainstorms to discuss how insights translate into actionable brand recommendations.
• Utilize reporting to demonstrate results of digital marketing efforts to team.
• Provide support to the overall digital team.

IDEAL CANDIDATE ATTRIBUTES :

• Bachelor’s Degree Preferred
• Minimum 1-3 years of relevant digital marketing experience with focus on content creation, social media, email marketing, SEO, and website content management.
• Experience with social media scheduling platforms, email automation platforms, and content management systems. Experience with Shopify and HTML a plus.
• Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities.
• Proficiency using the applications within MS Office, especially Microsoft Excel.
• Eagerness to test and learn, with a willingness to fail, but the drive to succeed.
• Outstanding problem solving and prioritization skills.
• Demonstrated ability to be agile and adapt.
• Strong leadership skills with the ability to influence others and drive results through collaboration.
• Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork.
• Self-motivated team player

BENEFITS PACKAGE & EMPLOYEE PROGRAMS :

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401k with 3% company match and annual employer discretionary contribution.
• Paid vacation, holidays and sick time.
• Employee Assistance Program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications).
• Referral Program with cash bonus.
• Access to on-demand pay.
• Paid parental leave.

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry Morse, Four Paws, Kaytee, K&H, Nylabone and Pennington, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.