Global Senior Marketing Manager, Lifestyle

Who We Are :

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world.

We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged.

We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

At New Balance, We Got Now.

JOB MISSION :

The Global Senior Marketing Manager, Lifestyle, will lead the marketing vision and Go To Market ( GTM’) strategy for the commercial Lifestyle business at New Balance, working hand in hand with the Product and Merchandising teams, from initial creation throughout the GTM process and launch, with the objective of driving continued cultural relevance and commercial scale with the Global Independent.

This role is based at the New Balance Boston headquarters.

MAJOR ACCOUNTABILITIES :

Lead the development and execution of Global Lifestyle GTM vision and plan, in partnership with the Product and Merchandising teams, the Energy and Collaboration teams, the Global Key Account team and the Entertainment team.

Be the champion of the Lifestyle mission and vision to ensure all communications and activation maintain the integrity and positioning of the category.

Own all briefs for Lifestyle Game Plan stories, pulling in all channel stakeholders throughout the GTM process to deliver holistic full funnel marketing plans, that align to and support the product lifecycle plans of incubate, launch and sustain’.

Identify, assign and manage relevant agencies to deliver on the briefs.

Partner with Entertainment and Sports Marketing to integrate NB ambassadors into our product storytelling in authentic and culturally relevant ways.

Manage and be accountable for the Global Lifestyle Game Plan marketing budget.

Manage a team of 2, with potential for growth.

REQUIREMENTS FOR SUCCESS :

Minimum 10 years of industry experience preferably in the fashion / athleisure space.

A strategic thinker with the ability to anticipate and recognize cultural and consumer trends 2-3 years ahead.

Strong commercial understanding of the Global sneaker and fashion market and cultural landscape.

Proven experience managing a team, and ability to manage across Global and International marketing and product, and other cross functional teams.

Knowledge of product development processes and considerations.

Leadership skills with the ability to influence.

Strong problem-solving and decision-making skills are essential.

Proven ability to leverage insights and data to help shape strategy.

Superior communication skills, especially presentation skills.

Proficiency in project management across multiple stakeholders both internally and externally.

A network of key influential leaders and retailers in the cultural, fashion and sneaker worlds across key Global regions (EMEA, North America, Japan, APAC and China).

Travel required as needed.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.

We also proudly offer a slate of more nontraditional perks opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs that encourage our associates to grow personally as they develop professionally.

You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration.

Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates.

New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations.

To continue our focus on hybrid work we have introduced Work from Anywhere (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and / or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.